Critical Steps In The Consumer Decision-Making Process
The Consumer Decision-Making Process is a framework used to predict consumer behavior. It is based on the premise that consumers are rational and deciding what to buy (or not buy) requires doing some thinking, observing, comparing and evaluating.
Tackling The Challenges Of Marketing SaaS Products In The New Era
Here is my view on the 3 challenges of marketing in the SaaS era, and how to focus your resources to optimize revenue and customer lifetime value.
Is Product-Led Growth just hype?
Product-led growth is a hot topic – everyone wants to do it, no one really knows how. But what if it's just hype? Is product-led growth really possible?
It's Time For PMMs To Start Thinking Like CEOs
Great product marketing is not just about content. It's a vibrant, dynamic, strategic process that brings together great people, methodologies, and tools in order to create compelling experiences for customers.
What The Hell Is A Growth Hacker Anyway?
Growth hackers are a hybrid of marketer, engineer, and entrepreneur. It's not a job title. It's an attitude, an outlook on marketing, a mindset, and a way of launching products by thinking from first principles about attracting people and customers.
5 Simple B2B Demand Generation Tactics You Can Use Tomorrow
Follow these five simple demand generation tactics to create additional qualified leads that will increase sales opportunities and grow your business.
How to Choose the Right Fractional CMO for Your Company
Fractional CMOs are the new wave of marketing, allowing you to hire a chief marketing officer for only a portion of the salary. But how do you choose the right one?
The 3 Most Common SaaS Marketing Myths and How to Fix Them
There are three common SaaS marketing myths that kill your business, and the only way to fix them is by first identifying them.
The Psychology Of Discounting: Why It Works & How To Use It in SaaS
When done right, discounting can be a useful tool for increasing sales, decreasing churn, and boosting subscriber lifetime value.
Why Your Startup Needs A Public Product Roadmap
Startups often avoid making public product roadmap plans in favor of closely-guarded internal targets. Why? I'll explain why startups need to plan with the outside world and how you can use software to make it easy.