Amit Ashwini

Amit Ashwini

Jun
21
Critical Steps In The Consumer Decision-Making Process

Critical Steps In The Consumer Decision-Making Process

The Consumer Decision-Making Process is a framework used to predict consumer behavior. It is based on the premise that consumers are rational and deciding what to buy (or not buy) requires doing some thinking, observing, comparing and evaluating.
3 min read
Jun
20
Tackling The Challenges Of Marketing SaaS Products In The New Era

Tackling The Challenges Of Marketing SaaS Products In The New Era

Here is my view on the 3 challenges of marketing in the SaaS era, and how to focus your resources to optimize revenue and customer lifetime value.
6 min read
Jun
19
Is Product-Led Growth just hype?

Is Product-Led Growth just hype?

Product-led growth is a hot topic – everyone wants to do it, no one really knows how. But what if it's just hype? Is product-led growth really possible?
4 min read
Jun
18
 It's Time For PMMs To Start Thinking Like CEOs

It's Time For PMMs To Start Thinking Like CEOs

Great product marketing is not just about content. It's a vibrant, dynamic, strategic process that brings together great people, methodologies, and tools in order to create compelling experiences for customers.
4 min read
Jun
17
What The Hell Is A Growth Hacker Anyway?

What The Hell Is A Growth Hacker Anyway?

Growth hackers are a hybrid of marketer, engineer, and entrepreneur. It's not a job title. It's an attitude, an outlook on marketing, a mindset, and a way of launching products by thinking from first principles about attracting people and customers.
4 min read
Jun
16
5 Simple B2B Demand Generation Tactics You Can Use Tomorrow

5 Simple B2B Demand Generation Tactics You Can Use Tomorrow

Follow these five simple demand generation tactics to create additional qualified leads that will increase sales opportunities and grow your business.
3 min read
Jun
15
How to Choose the Right Fractional CMO for Your Company

How to Choose the Right Fractional CMO for Your Company

Fractional CMOs are the new wave of marketing, allowing you to hire a chief marketing officer for only a portion of the salary. But how do you choose the right one?
3 min read
Jun
14
The 3 Most Common SaaS Marketing Myths and How to Fix Them

The 3 Most Common SaaS Marketing Myths and How to Fix Them

There are three common SaaS marketing myths that kill your business, and the only way to fix them is by first identifying them.
3 min read
Jun
13
The Psychology Of Discounting: Why It Works & How To Use It in SaaS

The Psychology Of Discounting: Why It Works & How To Use It in SaaS

When done right, discounting can be a useful tool for increasing sales, decreasing churn, and boosting subscriber lifetime value.
5 min read
Jun
12
Why Your Startup Needs A Public Product Roadmap

Why Your Startup Needs A Public Product Roadmap

Startups often avoid making public product roadmap plans in favor of closely-guarded internal targets. Why? I'll explain why startups need to plan with the outside world and how you can use software to make it easy.
4 min read