Free Keyword Intelligence Tool
The Queries Buyers Type Before They Buy
Enter your product category and get the decision-stage keyword map your buyers actually search - "alternatives", "vs", "pricing", "migration". Plus the queries AI answers poorly, where a single good page wins the citation.
Free: the keyword map + AI-answer gaps. Add your email to save a shareable report.
Buyer-intent queries
Comparisons, alternatives, pricing, migration, reviews - the decision-stage cluster, not informational noise.
AI-answer gaps flagged
The queries AI answers poorly because nobody has published the page that answers them well.
Coverage check
Add your domain and we scan your sitemap to show which of these queries you have no page for.
Save this map as a shareable report
Your full keyword map with coverage analysis, saved as a report you can share with your content team.
Mapping your category
Generating decision-stage queries...
How this works
What makes a query "decision-stage"?
Decision-stage queries signal an active purchase evaluation: comparisons ("X vs Y"), alternatives ("X alternatives"), pricing ("X pricing"), migration ("migrate from X"), and validation ("X review"). These are the queries where the vendor who wins the answer wins the deal. Informational queries ("what is marketing automation") are useful, but they don't decide deals.
What does "AI answers this poorly" mean?
For many decision-stage queries the AI answer is thin - it lists a couple of brands with no comparison tables, no pricing transparency, no honest "when to choose X vs Y" guidance. When the answer is thin, a single well-structured page can become the citation. Those are your highest-leverage content opportunities.
How does the coverage check work?
We fetch your sitemap.xml and match each keyword's significant terms against your page paths. A query is "covered" when a page path contains most of its terms. It's a heuristic - a page can still rank without a literal path match - but it reliably surfaces the queries you have zero content for.
What do I do with the uncovered queries?
Pick the uncovered queries where AI answers are also weak - that's the double-opportunity set. Build a comparison or alternatives page for the highest-volume one. That's the exact playbook the paid audit and content service execute for you.