Terms of Service

1. Agreement and who these terms cover

These Terms of Service form a binding agreement between you (the individual or entity using the service) and DataDab LLP ("DataDab", "we", "us"). They apply to every use of the marketing site at datadab.com, the blog at datadab.com/blog, the free AI Audit Tools, and any paid engagement (audit, fractional CMO, advisory) entered into with us.

By accessing or using the services, you confirm that you have the authority to enter into this agreement on behalf of yourself or the entity you represent, and that you accept these terms. If you do not accept them, do not use the services.

For paid engagements, a signed engagement letter or order form takes precedence over these terms in case of conflict. Otherwise, these terms govern.

Our Privacy Policy is incorporated by reference into these terms.

2. Plain-language summary

3. The services we provide

"Services" means any of the following that DataDab makes available:

• Marketing site - the public-facing pages at datadab.com, including service descriptions, case studies, research, and Labs experiments.
• Blog - the Ghost-hosted publication at datadab.com/blog, including its newsletter and member features.
• AI Audit Tools - the AI Extractability Audit, the AI Agent Audit, and the Decision Friction Scanner, each described at datadab.com/tools/*.
• Lead capture - the contact, diagnostic-request, and scheduling forms across our properties.
• Paid engagements - audit, advisory, fractional CMO, content production, or other services delivered under a written engagement letter.

4. Terms specific to the Audit Tools

4.1 What the tools do

When you submit a URL to an Audit Tool, our system fetches the page, extracts relevant content, and sends that content - along with a system prompt that defines the audit task - to a third-party large language model (currently the MiniMax chat-completions API). The model's structured response is presented back to you. The full data flow is described in our Privacy Policy, section 6.

4.2 What the tools do not do

• They do not check your site for legal compliance (GDPR, CCPA, accessibility, copyright).
• They do not replace a manual audit, a content-strategy engagement, or a real consultation with a qualified professional.
• They do not guarantee that following their recommendations will produce any specific business result (rankings, traffic, conversions, citations, AI-overview placement).
• They are not a substitute for your own due diligence on your marketing, your site, or your industry.

4.3 Your responsibility for the URL you submit

You represent and warrant that you have the legal right to fetch and analyse the URL you submit. You agree not to submit:

• URLs that contain personal data of others that you do not have the right to share.
• URLs that are behind authentication you do not have credentials for.
• URLs that violate any applicable law, regulation, or third-party right (including copyright, trademark, privacy, and trade-secret law).
• URLs whose submission is intended to harm, harass, or deceive any person.

We may, at our sole discretion, refuse to fetch or analyse a URL, and we may rate-limit or block any user or IP address that we believe is abusing the tools.

4.4 Rate limits and availability

The Audit Tools are subject to a rate limit of 20 submissions per IP per hour. We may adjust this limit at any time. We do not guarantee that the tools will be available at any particular time, will be free of errors, or will produce accurate results. The tools may be unavailable during maintenance, in response to a security event, or because of upstream-provider outages.

4.5 Reports and shareable links

If you choose to make a report public, we mint a 22-character unguessable slug and host the report JSON at datadab.com/reports/<slug> for 30 days. Anyone with the link can view the report. Treat the link as you would any other shareable URL - the slug is unguessable in practice but not cryptographically secret. After 30 days the link returns a 410 Gone.

4.6 No professional relationship

Using a free Audit Tool does not, by itself, create a professional, advisory, or fiduciary relationship between you and DataDab. Such a relationship is created only when both parties sign a paid engagement letter or order form.

5. Engagements and paid services

For paid engagements, the engagement letter or order form you sign with us is the primary contract. It will specify scope, deliverables, timeline, fees, payment terms, and any specific confidentiality or data-handling obligations. These terms supplement the engagement letter and apply to anything the engagement letter does not address.

Unless the engagement letter says otherwise:

• Fees are quoted in the engagement letter and invoiced in the currency stated there. Invoices are due within 14 days of issue unless the letter specifies otherwise.
• Late payment may incur a 1.5% per-month interest charge on the overdue amount.
• Cancellation: if you cancel before work begins, you owe nothing. If you cancel after work has begun, you owe a pro-rata share of the work completed plus any non-recoverable third-party costs we have already incurred.
• Refunds: we do not offer refunds for completed deliverables. If you are unhappy with a deliverable, the engagement letter specifies the review-and-revision process; please use it before raising a dispute.
• Taxes: quoted fees are exclusive of GST, VAT, or any other applicable transaction taxes, which you are responsible for paying in addition to the fees.

6. Intellectual property

6.1 What we own

DataDab owns all rights in:

• The marketing site, the blog (other than user-submitted comments), the Audit Tools, the source code, designs, copy, and frameworks we have developed.
• Our methodologies, audit checklists, scoring rubrics, prompt libraries, and editorial frameworks.
• The "DataDab" name, logo, and trademarks.

6.2 What you own

You retain all rights in:

• Content you submit to our forms, blog comments, or audit tools.
• Materials you share with us as part of an engagement (your website, your brand assets, your data, your internal documents).

6.3 What we may do with engagement deliverables

For paid engagements, you receive a non-exclusive, perpetual, royalty-free licence to use the deliverables we produce for you in the ordinary course of your business. We may reference the engagement and the deliverable category in our case studies and marketing materials, but we will not name you, your brand, or disclose your confidential information without your written consent, except as required by law.

6.4 What we may do with anonymised insights

We may use anonymised, aggregated insights from audit results and engagements (for example, "across 200 B2B SaaS sites audited in 2026, the median ChatGPT extractability score was 41/100") in research, blog posts, and marketing. We will never publish data that could identify a specific site or company without explicit written permission.

6.5 Feedback

If you send us feedback, suggestions, or ideas about our services, we may use them freely without obligation to you, provided we do not publicly attribute them to you without your permission.

7. Acceptable use

You agree not to:

• Use the services to violate any applicable law, regulation, or third-party right.
• Submit to the Audit Tools any content that is unlawful, infringing, defamatory, obscene, or harmful.
• Attempt to probe, scan, or test the vulnerability of our infrastructure, or to circumvent any rate limit, captcha, or access control.
• Scrape, mirror, or systematically copy the marketing site, the blog, or the Audit Tools (or their outputs) to build a competing product or service.
• Use any automated means to submit URLs to the Audit Tools at a rate that exceeds the published rate limit or that we have not agreed to in writing.
• Resell, sublicense, or repackage the Audit Tools or their outputs as a paid product.
• Interfere with or disrupt the services or the servers or networks connected to them.
• Misrepresent your identity or your affiliation with any person or entity when using the services or corresponding with us.

We may, at our sole discretion, investigate any suspected violation of this section, and may take any technical or legal action we deem appropriate, including suspending your access, blocking your IP, and reporting you to law-enforcement authorities.

8. Third-party content and links

Our services may contain links to third-party websites, services, or resources that we do not own or control. We provide these links for convenience only. We do not endorse and are not responsible for the content, accuracy, or practices of any third-party site. Your use of any third-party site is at your own risk and subject to that site's own terms and privacy policy.

9. Disclaimers and no-warranty

To the maximum extent permitted by applicable law, the services are provided "as is" and "as available", without warranty of any kind, express or implied, including but not limited to:

• Implied warranties of merchantability, fitness for a particular purpose, non-infringement, or quiet enjoyment.
• Warranties that the services will be uninterrupted, error-free, secure, or free of harmful components.
• Warranties as to the accuracy, completeness, or usefulness of any content, recommendation, or analysis produced by or through the services (including, without limitation, the Audit Tools and any LLM-generated content).

Some jurisdictions do not allow the exclusion of certain warranties. In such jurisdictions, the exclusions above apply to the maximum extent permitted by law.

10. Limitation of liability

To the maximum extent permitted by applicable law, in no event will DataDab, its partners, employees, or agents be liable for any indirect, incidental, special, consequential, or punitive damages (including, without limitation, damages for loss of profits, revenue, business, goodwill, data, or other intangible losses) arising out of or in connection with your use of, or inability to use, the services, even if we have been advised of the possibility of such damages.

For free services (the marketing site, the blog, the Audit Tools, lead capture), our total aggregate liability to you for any and all claims arising out of or relating to the services will not exceed USD 100 (or the equivalent in your local currency).

For paid engagements, our total aggregate liability to you for any and all claims arising out of or relating to the engagement will not exceed the total fees you paid us for that engagement in the twelve (12) months preceding the event giving rise to the claim.

Nothing in these terms is intended to exclude or limit any liability that cannot be excluded or limited under applicable law (such as liability for death or personal injury caused by negligence, or for fraud).

11. Indemnification

You agree to indemnify, defend, and hold harmless DataDab, its partners, employees, and agents from and against any claims, liabilities, damages, losses, costs, or expenses (including reasonable legal fees) arising out of or in connection with:

• Your use of the services (including any URL you submit to an Audit Tool).
• Your violation of these terms.
• Your violation of any applicable law or third-party right.

12. Termination

By you. You may stop using the services at any time. To close a blog member account or unsubscribe from the newsletter, use the link in the email or email privacy@datadab.com. Paid engagements terminate per the engagement letter.

By us. We may suspend or terminate your access to any service at any time, with or without notice, for any conduct that we reasonably believe violates these terms or is otherwise harmful to other users, us, or third parties. We will try to give you notice before suspension or termination when practical.

Effect of termination. Sections that by their nature should survive termination (including but not limited to intellectual property, disclaimers, limitation of liability, indemnification, governing law) will survive.

13. Governing law and dispute resolution

These terms are governed by the laws of India, without regard to its conflict-of-laws principles. The United Nations Convention on Contracts for the International Sale of Goods does not apply.

We will try to resolve any dispute informally first. If a dispute cannot be resolved within 30 days of written notice, the dispute will be submitted to the exclusive jurisdiction of the competent courts in Bengaluru, Karnataka, India. Notwithstanding the foregoing, we may seek injunctive or other equitable relief in any court of competent jurisdiction to protect our intellectual property or confidential information.

Nothing in this section prevents you from bringing a claim in your local court if the law of your jurisdiction gives you that right and prevents it from being waived.

14. Changes to these terms

We may update these terms from time to time. When we do, we will change the effective date at the top of this page and, for material changes, post a notice on the homepage and email newsletter subscribers. The previous version is preserved at datadab.com/blog/terms-of-service for reference. Continued use of the services after a change indicates your acceptance of the updated terms.

15. Contact

DataDab LLP
Email: legal@datadab.com
General contact: amit@datadab.com
Postal: [registered office address - to be added in next revision]

For privacy-related questions, see our Privacy Policy or email privacy@datadab.com.