A B2B SaaS company offering payment processing solutions for e-commerce businesses, aimed to optimize its marketing budget by understanding the true impact of various marketing channels on customer acquisition. The company struggled with evaluating channel performance and allocating budgets efficiently due to the limitations of traditional, single-touch attribution models.
DataDab worked with this company to implement a multi-touch attribution model that better represented the customer journey and provided a more accurate view of marketing channel performance:
DataDab collected and integrated data from various marketing platforms, CRM systems, and web analytics tools to create a unified dataset for analysis.
Determined the most optimal & customized multi-touch attribution model for the client, accounting for marketing strategy, sales cycle, and customer journey.
Weighted touchpoints in the customer journey according to their contribution to conversions, enabling a precise evaluation of each marketing channel's influence on acquisition.
Leveraging the insights gained from the multi-touch attribution model, DataDab helped this Fintech firm optimize its marketing channels and allocate budgets more efficiently:
DataDab analyzed the performance of each marketing channel, considering factors such as cost per acquisition (CPA), return on investment (ROI), and the quality of leads generated.
Based on channel performance analysis, we provided recommendations for reallocating marketing budgets to prioritize high-performing channels and maximize ROI.
We worked closely with the company to continuously monitor channel performance, adjust attribution weights, and refine budget allocation strategies to ensure ongoing optimization and growth.
DataDab's expertise in multi-touch attribution modeling and channel optimization has been instrumental in helping us uncover the true impact of our marketing channels and drive growth. Their approach has enabled us to make more informed decisions about our marketing investments and significantly improve our return on investment.
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