more trial-to-paid conversions:
reduction in customer churn
reduction in customer support tickets
StreamlineERP, a leading ERP SaaS company, offers comprehensive business management solutions to help organizations streamline their processes and boost efficiency. However, the company faced challenges in retaining customers and driving conversions, primarily due to a complex and unintuitive user experience (UX).
DataDab performed an in-depth UX audit of StreamlineERP's platform to identify areas of improvement and suggest actionable recommendations:
DataDab's UX experts conducted a heuristic evaluation, assessing the platform's usability and identifying usability issues.
We mapped out user journeys, analyzing the workflows and identifying pain points in the user experience.
Our experts gathered and analyzed user feedback to gain insights into users' expectations, frustrations, and suggestions for improvement.
DataDab employed an iterative design process to implement the recommended UX improvements:
DataDab created wireframes and interactive prototypes to visualize and test the proposed UX enhancements.
User testing sessions to get feedback on the proposed changes & validate the new designs' effectiveness in addressing the pain points.
Once the new designs were validated, DataDab collaborated with StreamlineERP's development team to implement the changes in the platform.
DataDab monitored user feedback and platform performance after implementing the new designs, making further adjustments as needed to ensure optimal user satisfaction.
Their expertise in user experience design has been instrumental in helping us enhance our platform and boost conversions. DataDab's data-driven approach and iterative design process have allowed us to make informed decisions and continuously improve our user experience.
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