Kintone, a B2B SaaS company offering innovative workflow automation solutions, wanted to increase product adoption and drive customer engagement in a competitive market. The company identified webinars and virtual events as a powerful channel to demonstrate its product's capabilities, showcase its expertise, and engage with potential customers.
DataDab collaborated with the client to plan and promote a series of webinars that focused on:
Demonstrating the features and benefits of Kintone's workflow automation solution
Addressing common industry challenges and pain points
Providing valuable insights and best practices for workflow automation
Creating and distributing engaging promotional content across multiple channels, such as email marketing, social media, and the company's website
Developing targeted ad campaigns to reach a larger audience
Partnering with industry influencers and experts to amplify the reach and credibility of the webinars
To ensure maximum engagement and conversions after each webinar, DataDab designed and executed a series of follow-up and nurturing campaigns that included:
Sending personalized thank-you emails to attendees, along with relevant resources and a recording of the webinar
Segmenting the audience based on their engagement and interests, then targeting them with tailored email and content campaigns to drive further product adoption
Retargeting non-attendees with informative content and invitations to future webinars and virtual events
DataDab has been instrumental in helping us drive product adoption and customer engagement through their strategic webinar and virtual event planning.
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