Boosting Brand Awareness Through Social Media Campaigns

Platform-Specific Strategies & Influencer Partnerships

30% more social leads
60% more social engagement
40% more conversion

Challenge

Increasing brand visibility and engagement in a competitive SaaS landscape

A fast-growing B2B SaaS company offering a cloud-based CRM solution struggled to gain visibility and attract new customers in an increasingly competitive market. The company recognized the power of social media marketing to boost brand awareness and drive customer engagement but lacked the expertise and resources to implement an effective strategy.

Objectives

Increase the brand visibility
Drive customer engagement
Generate leads and conversions

Solution

Platform-Specific Social Media Strategies

DataDab worked closely with OnCourse to develop tailored strategies for each social media platform, including LinkedIn, Twitter, Facebook, and Instagram. These platform-specific strategies incorporated:

Creating and sharing relevant, engaging content to showcase SaaSConnect's CRM solution and industry expertise

Utilizing platform-specific features, such as LinkedIn's Sponsored Content and Twitter's Promoted Tweets, to reach a larger audience

Developing social media ad campaigns to target and attract potential customers

Influencer Partnerships

To amplify OnCourse's brand visibility and credibility, DataDab identified and partnered with key industry influencers to:

Share and promote OnCourse's content across their social media channels

Participate in webinars, podcasts, and events hosted by OnCourse

Provide expert endorsements, testimonials, and case studies

Results

Significant Boost in Brand Awareness and Engagement

OnCourse experienced substantial growth in brand awareness and customer engagement following the implementation of DataDab's social media marketing campaign:

80% increase in social media followers

OnCourse's follower count across all platforms increased by 80% within six months, expanding the company's reach and visibility

60% growth in social media engagement

Engagement metrics, including likes, comments, shares, and click-throughs, grew by 60% as a result of DataDab's platform-specific strategies and engaging content

35% rise in web traffic from social media

OnCourse saw a 35% increase in website traffic originating from social media platforms, demonstrating the campaign's effectiveness in driving potential customers to the company's site

Enhanced Lead Generation and Conversions

DataDab's social media marketing campaign not only improved brand awareness and engagement for OnCourse but also led to increased lead generation and conversions:

50% increase in leads from social media

OnCourse experienced a 50% increase in leads generated through social media channels, thanks to the targeted ad campaigns and influencer partnerships.

40% rise in conversions from social media

The company saw a 40% growth in conversions from leads originating on social media platforms, demonstrating the effectiveness of our strategies in attracting high-quality leads

"DataDab's expertise in social media marketing has been invaluable in helping us boost our brand awareness and attract new customers. Their platform-specific strategies and influencer partnerships have significantly increased our visibility and engagement, resulting in substantial growth in leads and conversions. We highly recommend DataDab to any B2B SaaS company looking to enhance their social media marketing efforts."

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Objectives

Increase the brand visibility

Drive customer engagement

Generate leads and conversions