In the early days of your startup, you may be scrambling just to get your product out the door. But getting something out the door is only step one. Step two is getting it in front of customers.

And to help you do that here's a quick guide on how to build up a marketing engine in the early days of your startup.

The best day to start marketing was yesterday, but the second-best day is today.

You don't need a ton of money or support to start laying the groundwork for your marketing efforts. All you need is yourself and a willingness to spread the word about what you're making. If you have any kind of network, use that network. And if you don't have a network, that's okay too—there are plenty of ways to build one without relying on who you know.

Do things that don't scale

This post is for subscribers only

Send me an email, say hi, tell me where you found my website and I'll add you as a subscriber.

Sign up now Already have an account? Sign in