Customer Journey

16 posts

Interviewing Customers Is Weird. Here’s How I Stopped Sounding Like a Pollster and Got Real Insights

Interviewing Customers Is Weird. Here’s How I Stopped Sounding Like a Pollster and Got Real Insights

Customer Journey

Who Gets the Credit? How to Actually Set Up Marketing Attribution in B2B

Who Gets the Credit? How to Actually Set Up Marketing Attribution in B2B

Customer Journey

The B2B Funnel Blueprint: Drive Leads & Close Deals

The B2B Funnel Blueprint: Drive Leads & Close Deals

Sales

Decode Customer Behavior with Journey Tracking

Decode Customer Behavior with Journey Tracking

Customer Journey

Asking the Right Questions: How to Conduct Powerful Customer Interviews

Asking the Right Questions: How to Conduct Powerful Customer Interviews

Customer Journey

How To Build Personas That Actually Work

How To Build Personas That Actually Work

Customer Journey

Multi-Touch Attribution Models: The What, Why, and How for Marketing Automation Marketers

Multi-Touch Attribution Models: The What, Why, and How for Marketing Automation Marketers

Customer Journey

First Impressions: Why Your Customer Acquisition Is Probably Blowing It in the First 8 Seconds

First Impressions: Why Your Customer Acquisition Is Probably Blowing It in the First 8 Seconds

Customer Journey

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