Lead generation is the lifeblood of B2B growth. It’s where the magic happens. The right lead can mean the difference between a closed deal and a missed opportunity. In 2024, the game has changed. New players, new rules, and new ways to win. I've seen it all, tried it all, and now, I’m sharing the best of the best.

Here are ten B2B lead generation companies that will transform your pipeline. They’re innovative, effective, and ready to drive your business forward. Let’s dive in.

dashboard - LeadGenius

1. LeadGenius

LeadGenius takes advantage of AI and human researchers to enhance outbound sales efforts, ensuring high accuracy and deliverability of contact information.

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Tap into AI-Powered Data: Use LeadGenius’s AI to enhance your outbound sales efforts, ensuring you reach the most accurate and relevant contacts.
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Integrate Seamlessly: Integrate LeadGenius with your CRM to streamline lead management and improve efficiency.
Growth Automation and Bespoke B2B Data at Scale LeadGenius
Efficiency-driven businesses employ growth automation to reduce sales cycles, connect with more prospects, and close more deals more quickly.
LeadGenius LogoDaniel Day | Director of Account-Based Marketing

Key Features

  • Email Campaign Management: Creates and manages outreach campaigns.
  • Personalized Datasets: Tailored data to meet specific needs.
  • CRM Integrations: Easy lead transfer and management.

Pricing

  • Customized Packages: Based on specific client needs.

ROI

PayPal saw three opportunities worth over $3M within the first 90 days, highlighting LeadGenius’s effectiveness in generating high-value leads.

Upcall Price, Features, Reviews & Ratings - Capterra India

2. Upcall

Upcall specializes in outbound calling services, handling initial outreach and follow-up calls to book qualified appointments.

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Optimize Call Scripts: Develop effective call scripts tailored to your target audience and refine them based on Upcall’s performance analytics.
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Monitor Real-Time Analytics: Use Upcall’s real-time analytics to adjust your outreach strategy and improve call performance.
Outbound Call Center for Marketing Sales Automation | Upcall
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Upcall

Key Features

  • Call Campaign Management: Manages and monitors outbound calls.
  • Lead Qualification: Scores and qualifies leads.
  • Real-Time Analytics: Tracks call performance and outcomes.

Pricing

  • Customized Packages: Based on specific client needs.

ROI

Companies like Airbnb have found Upcall to be a vital solution for rapid growth, significantly boosting their lead generation efforts.

Deals Overview – Apollo.io

3. Apollo.io

Apollo.io is an all-in-one sales engagement platform that combines contact database management, email automation, and analytics to streamline sales processes.

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Automate Workflows: Set up automated workflows to manage your outreach and follow-up processes, ensuring consistent engagement with leads.
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Enhance Data Accuracy: Use Apollo.io’s data enrichment features to maintain up-to-date and accurate contact information.
Sales Intelligence and Engagement Platform | Apollo
Search, engage, and convert over 275 million contacts at over 73 million companies with Apollo’s sales intelligence and engagement platform.
Apollo

Key Features

  • Automated Workflows: Simplifies outreach processes.
  • Data Enrichment: Ensures accurate and updated contact information.
  • Sales Engagement Tools: Enhances communication with leads.

Pricing

  • $49 per User per Month: Affordable entry point for comprehensive features.

ROI

SEO agency Victorious saw a 188% increase in booked meetings within one month, demonstrating Apollo.io’s impact on scaling outreach efforts.

Kaspr Price, Features, Reviews & Ratings - Capterra India

4. Kaspr

Kaspr has emerged as a formidable player in the lead generation space, offering a seamless way to access email addresses and phone numbers directly from LinkedIn profiles through their Chrome Extension.

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Utilize the Chrome Extension: Extract contact details directly from LinkedIn profiles using Kaspr’s Chrome Extension for quick lead generation.
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Organize with the Dashboard: Keep your leads organized and track progress using Kaspr’s dashboard for lists, notes, and tasks.
Find B2B Contact Data With Our LinkedIn Extension | Kaspr
Spend less time prospecting and hit your quota. Kaspr is a LinkedIn Chrome Extension and web app that gives you access to B2B contact data in seconds.
KasprKaspr

Key Features

  • LinkedIn Chrome Extension: Extracts contact details in one click.
  • Data Enrichment: Enhances lead data for accuracy and relevance.
  • CRM Integrations: Works with HubSpot, Pipedrive, Lemlist, Salesforce, and more.
  • Dashboard: Organizes leads, creates lists, notes, and tasks.

Pricing

  • Starts at $0: Free plans include access to unlimited B2B email addresses.

ROI

Companies using Kaspr report significant improvements in lead quality and conversion rates. For instance, Visibly HQ booked six discovery calls within two weeks of using Kaspr.

Sales Acceleration | Accelerate Deals with Improved Sales Process

5. Salesloft

Salesloft offers a robust sales engagement platform that helps revenue teams optimize their workflows and close deals faster.

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Implement Sales Cadences: Use Salesloft’s automation to create and manage sales cadences, ensuring regular and strategic outreach.
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Track Email Engagement: Monitor email tracking metrics to refine your messaging and improve engagement rates.
Salesloft: The Leading Sales Engagement Platform
Salesloft helps thousands of the world’s most successful selling teams drive more revenue with the Modern Revenue Platform. | Salesloft
SalesloftJason Amidon

Key Features

  • Sales Cadence Automation: Streamlines outreach processes.
  • Email Tracking: Monitors engagement and response rates.
  • Analytics and Reporting: Tracks performance metrics.

Pricing

  • Available Upon Request: Customized based on client requirements.

ROI

Clients like Uberflip and 6sense have reported dramatic improvements in sales performance and ROI. Uberflip generated a 3000% ROI on pipeline value.

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6. CIENCE

CIENCE combines human research with AI-powered tools to deliver end-to-end B2B lead generation services, from prospecting to appointment setting.

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Personalize Outreach: Customize your prospecting campaigns to match the specific needs and pain points of your target audience.
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Use ABM Strategies: Implement Account-Based Marketing (ABM) strategies to focus on high-value accounts and personalize your approach.
B2B Lead Generation Platform & Services | CIENCE
Ranked as the top B2B lead generation and GTM services firm, CIENCE grows your business through data, software, and services — Learn more now!
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Key Features

  • Personalized Prospecting: Tailored outreach campaigns.
  • ABM Strategies: Account-Based Marketing for high-value targets.
  • Multi-Channel Outreach: Uses email, phone, and social media.

Pricing

  • Custom Pricing: Based on client requirements.

ROI

Clients like Blueprint and Silicon Valley Insight report significant increases in new appointments and overall lead quality. Blueprint gained numerous new customers within six months.

Salespanel 2024 Pricing, Features, Reviews & Alternatives | GetApp

7. Salespanel

Salespanel focuses on capturing, tracking, and qualifying leads from various marketing channels, providing detailed insights into customer journeys.

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Score Leads Effectively: Utilize Salespanel’s lead scoring to prioritize high-potential leads based on their behavior and engagement.
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Set Real-Time Alerts: Enable real-time notifications to stay updated on lead activities and engage at the optimal moments.
Salespanel | Identify, track, and qualify your leads
Salespanel helps sales and marketing teams get a grip of all their visitors, leads, and customers and understand each interaction while leveraging data to nurture and close deals. Use data to qualify leads and nurture them on every step of the buyer journey.
SalespanelWebspdy

Key Features

  • Lead Scoring and Qualification: Prioritizes leads based on behavior.
  • Real-Time Notifications: Alerts on lead activity.
  • Website Personalization: Tailors experiences based on visitor behavior.

Pricing

  • $99 per User per Month: Flexible and affordable pricing.

ROI

Salespanel users, like AB180, report streamlined lead scoring processes and better prioritization of high-value leads.

8. Cognism

Cognism is a sales intelligence platform known for its comprehensive B2B database and GDPR compliance. Their standout feature is Diamond Data®, which includes phone-verified mobile numbers.

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Utilize Diamond Data®: Take advantage of Cognism’s phone-verified Diamond Data® to ensure you’re contacting the right decision-makers.
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Integrate Intent Data: Incorporate Bombora’s intent data into your strategy to target prospects actively researching your solutions.
Your No. 1 Choice in Premium Sales Intelligence | Cognism
Cognism is a leader in premium sales intelligence, setting a new standard for data quality and compliance, trusted by over 1800 customers worldwide.
drift-logo-reg_c55e841e-01George McKenna Head of Cloud Sales Ultima

Key Features

  • Phone-Verified Data: Ensures high accuracy and compliance.
  • Intent Data: Uses Bombora’s intent data for precise targeting.
  • CRM Integrations: Seamlessly works with LinkedIn, Sales Navigator, Outreach, HubSpot, and Salesforce.

Pricing

  • Customized Packages: Tailored to specific needs, with 25 free leads upon signup.

ROI

Clients like Moonhub and StoreForce have seen substantial pipeline improvements and revenue growth. For instance, Moonhub closed deals worth their two-year contract value within three months.

B2B Lead Generation Case Studies | Belkins

9. Belkins

Belkins is known for its high-quality lead generation services across various industries, including healthcare, consulting, and e-learning.

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Maximize Appointment Setting: Use Belkins’ appointment setting services to secure high-quality meetings with potential clients.
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Optimize Email Deliverability: Focus on improving your email deliverability rates with Belkins’ cold email outreach services.
Belkins - B2B Lead Generation Agency
Trust the top-rated B2B lead generation agency to unleash your sales potential. Leave us the groundwork and focus all your energy on scaling your business.
B2B Lead Generation Agency

Key Features

  • Appointment Setting: Ensures high-quality meetings.
  • Cold Email Outreach: Optimizes email deliverability.
  • CRM Consulting: Enhances CRM functionality and integration.

Pricing

  • Request a Quote: Customized based on client requirements.

ROI

Clients like Pairaphrase have seen a 150% increase in monthly quotas, with 203 highly qualified appointments booked in under 17 months.

ZoomInfo Sales Price, Reviews & Ratings | GetApp Ireland 2024

10. ZoomInfo

ZoomInfo provides extensive B2B contact and company data, which helps sales and marketing teams target leads with high precision.

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Use Advanced Search: Use ZoomInfo’s advanced search and filtering options to identify and target qualified leads in your niche.
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Monitor Intent Data: Set up real-time alerts for intent data to identify leads who are ready to buy and prioritize them in your outreach.

Key Features

  • Advanced Search and Filtering: Find qualified leads by industry, location, or job role.
  • Intent Data: Real-time alerts on who’s ready to buy.
  • CRM Integration: Integrates seamlessly with major CRM platforms.

Pricing

  • Available Upon Request: Pricing details provided based on specific needs.

ROI

ZoomInfo clients, like BuildOps and Clum Creative, report significant ROI improvements. BuildOps noted a fivefold ROI due to new accounts surfaced by ZoomInfo.

Company Lead Generation Approach Unique Selling Proposition (USP) Ideal For
LeadGenius AI-powered data enrichment, personalized datasets Combines AI with human research for high accuracy Businesses needing precise targeting
Upcall Outbound calling, follow-up calls Expert-managed call campaigns with real-time monitoring Companies focusing on phone-based outreach
Apollo.io Automated workflows, email automation Comprehensive sales engagement platform Sales teams looking for automation
Kaspr LinkedIn Chrome extension, bulk extraction Easy access to contact details directly from LinkedIn SDRs and recruiters
Salesloft Sales cadence automation, email tracking Enhances workflow with advanced cadence management Revenue teams optimizing sales processes
CIENCE Personalized prospecting, ABM strategies Combines human intelligence with AI tools Companies seeking tailored outreach
Salespanel Lead scoring, visitor journey mapping Tracks customer journey for behavioral insights Marketing teams needing detailed analytics
Cognism Phone-verified data, intent data GDPR-compliant with high-quality mobile data Compliance-focused organizations
Belkins Appointment setting, cold email outreach High-quality lead appointments across industries Businesses needing meeting setups
ZoomInfo Advanced search, intent data Real-time alerts on ready-to-buy leads Companies prioritizing intent data

FAQ

1. What is B2B lead generation?

B2B lead generation is the process of identifying and attracting potential business clients to build a pipeline of qualified leads for conversion.

2. Why is choosing the right lead generation company important?

The right lead generation company can provide high-quality leads, streamline your sales process, and significantly boost your ROI by targeting the right audience.

3. How does Kaspr extract contact details from LinkedIn?

Kaspr uses a Chrome Extension to extract email addresses and phone numbers directly from LinkedIn profiles in one click.

4. What sets Cognism apart in terms of data accuracy?

Cognism offers phone-verified Diamond Data® and ensures compliance with GDPR and CCPA, providing highly accurate contact information.

5. Can Salesloft help improve sales workflows?

Yes, Salesloft enhances sales workflows with its sales cadence automation and email tracking, helping teams optimize their sales processes.

6. How does Apollo.io support automated sales engagement?

Apollo.io combines contact database management with email automation and analytics, streamlining sales engagement for better efficiency and results.

7. What is unique about LeadGenius's approach to lead generation?

LeadGenius makes use of AI and human researchers to provide precise, personalized datasets, ensuring high accuracy and relevance in lead targeting.

8. How does Upcall manage outbound calling campaigns?

Upcall manages outbound calling campaigns with expert-led call management, real-time analytics, and performance tracking to ensure effective lead engagement.

9. What integration capabilities does Salespanel offer?

Salespanel integrates with popular CRM platforms and provides real-time notifications and lead scoring to help prioritize and engage high-potential leads.

10. How do companies like Belkins ensure high-quality appointments?

Belkins specializes in appointment setting and cold email outreach, using targeted strategies and CRM consulting to ensure high-quality, productive meetings.