Home Services Case Studies Insights All Tools → AI Extractability Audit → AI Agent Audit → Decision Friction Scanner Book 40-Min Diagnostic (Free)
Three Free Audit Tools · Built for the AI-Buyer Era

Your buyers no longer follow your funnel.
They delegate it to AI.

Three free audits that diagnose every stage of the new AI-mediated B2B buyer journey — whether AI can find you, act on your site, and whether humans convert when they arrive.

✓ Free ✓ No signup for results ✓ Real findings you can act on
01
Discovery
AI finds you
Buyer asks ChatGPT for "best [category] tools" — does your brand get cited?
AI Extractability Audit
02
Validation
AI acts on your site
Buyer sends an agent to vet you — can it find pricing, book a demo, sign up?
AI Agent Audit
03
Decision
Human converts
Buyer lands on your pricing or comparison page — does it help them choose you?
Decision Friction Scanner
Why these tools exist

Each gate loses you deals you didn't know you were losing.

In 2022, a B2B buyer evaluating tools in your category typed three or four queries into Google, opened seven tabs, and made their own list. That motion is going away. By 2026, the same buyer asks ChatGPT or Perplexity "what's the best [category] tool for a [company size] team doing [specific job]" — and reads the shortlist that comes back.

Then they send an agent. The agent visits ten sites, tries to find pricing, attempts to book a demo, tries to sign up. Some sites it succeeds. On others it gives up and moves on. You will never see the agent that didn't fill out your form — but the lost demo request is real.

The vendors that survive the next 18 months are the ones AI can find, AI agents can use, and humans can decide on — in that order.

These three tools diagnose each gate. They run in under a minute, surface the specific gaps, and give you a ranked fix list. No pitch. No sales sequence. Just the diagnosis.

The Three Audits

One audit per gate. All three are free.

Each tool runs in seconds to a few minutes, depending on the analysis. You'll get a real score, real findings, and a ranked fix list you can hand to your team. Email required to view results — no spam, no sequence.

Stage 1 · Discovery
For when ChatGPT doesn't mention you

How well does your site show up in AI?

Most B2B SaaS pages are invisible to ChatGPT, Claude, and Perplexity — not because the content is wrong, but because it isn't structured as evidence an answer engine can extract and quote. This audit scores your page across the 12 factors that actually drive AI citation.

  • Real AI analysis of your actual page content
  • Scorecard across Answer Density, Passage Extractability, and Citation Readiness
  • Competitive gap analysis: who IS getting cited for your category
  • Ranked fix list with specific copy suggestions — not generic advice
Run AI Extractability Audit →
⏱ 60 seconds · No signup to start
Stage 2 · Validation
For when AI agents give up on your site

Can AI agents navigate your site?

Agentic browsing is no longer a research demo. Claude Computer Use, OpenAI Operator, Comet, and procurement-side agents are visiting B2B sites on behalf of buyers — and quietly failing on most of them. This audit simulates an agent attempting three universal B2B tasks on your homepage.

  • Three task attempts: find pricing, book a demo, complete a signup
  • Screenshot trail at every decision point — see exactly where agents stall
  • Pass / partial / fail verdicts with time-to-completion logged
  • 5-Second Test: what an AI agent actually understands from your homepage
Run AI Agent Audit →
⏱ 3–5 minutes · No signup to start
Stage 3 · Decision
For when qualified buyers hesitate on your pricing page

Find the friction on your decision page

The buyer landed on your site, read your homepage, and clicked through to your pricing, comparison, case study, or demo page. Then they left. This scanner scores any decision page for the friction that makes qualified buyers hesitate — missing proof, unanswered objections, weak next steps, no champion support.

  • Friction Risk Score 0–100 across five decision dimensions
  • Objection + Proof Gaps: the answers buyers need and you don't give them
  • Five prioritized fixes ranked by impact, copy-paste ready
  • Works on homepage, pricing, comparison, case study, and demo pages
Scan Decision Friction →
⏱ 60 seconds · No signup to start
Not sure which one?

Pick the audit that matches your most painful question.

The three tools answer different questions. Use this table to find the right starting point — and run the rest once you see the results.

If your problem is… Run this tool Time What you get
"When I ask ChatGPT for the best tools in our category, my competitors get cited. We don't." AI Extractability Audit 60s 12-factor extractability scorecard, competitive gap analysis, citation simulation, ranked fix list
"We rebuilt the site last year. Demo requests are down. I don't know why." AI Agent Audit 3–5 min 3 task attempts (find pricing, book demo, sign up) with screenshot trails and stuck-point map
"Buyers hit the pricing page and go quiet. Sales says they 'had questions we couldn't answer.'" Decision Friction Scanner 60s Friction Risk Score, objection + proof gaps, 5 prioritized fixes for your decision page
"I'm not sure where the real bottleneck is — could be all three." Run all three ~15 min Full coverage of the AI buyer journey. 5-minute read after. Best starting point if you're not sure.
Run AI Extractability → Run AI Agent Audit → Scan Decision Friction →
Case Study

How a $12M ARR DevTools Platform Went from Invisible to Referenced

The starting point. A Series B developer tools platform. Strong organic — 700+ ranking keywords pre-2025. Then traffic plateaued, then declined. Their content team was still shipping.

The diagnosis. When buyers asked ChatGPT and Perplexity which platform to choose in their category, two larger competitors got cited. They didn't appear at all. Their homepage looked fine to a human — but the content wasn't structured as evidence an answer engine could extract.

What changed. They ran these tools first. The AI Extractability Audit surfaced the exact blockers. Then we rebuilt their decision-stage content system — comparison pages, alternatives guides, structured tradeoff content.

8 of 10
ChatGPT responses now cite them for category searches
52 days
Sales cycle reduced from 90 days
73%
Now appear in comparison queries vs. 0% before
Read the full case study →
All Three · 15 Minutes · Free

Run all three. Diagnose the whole journey.

Most teams start with one tool, then come back for the others. If you have 15 minutes, run all three in order — the picture is much clearer when you see the full buyer journey end-to-end.

— or —

Want us to do them with you and turn the results into a 30-day action plan?
Book a free 40-minute diagnostic →

Common Questions

What people ask before they run the first tool.

If you have a question we haven't answered, the diagnostic call is the fastest path — bring whatever you're wrestling with.

Are these tools really free?

Yes — all three are free to run. We ask for an email so we can email you a copy of the results and so we can follow up once (lightly) if you want help interpreting them. No drip campaign, no sales sequence.

Do I need to sign up or create an account?

No account required. You enter a URL and your email. The tool runs in the background and your results are typically ready in seconds to a few minutes depending on the analysis. You can run each tool once before the email gate appears.

What happens to my URL and data?

We fetch the page you submit, run the analysis, and store the result against your email so you can revisit it. We never share your URL, results, or email with third parties. You can ask us to delete the record at any time.

How accurate are the AI results?

The tools are useful, not oracular. The Extractability and Friction scores are diagnostic signals — they tell you where to look, not the absolute truth. The Agent Audit is the most concrete: it actually opens your site in a headless browser and records what happens.

Which tool should I start with?

If you only have time for one: run the AI Extractability Audit. It's the broadest signal and tells you whether the deeper problem is "AI can't see you" vs. "AI can see you but humans don't convert." From there, the next tool usually picks itself.

Can these tools be combined, or do I need all three?

Each tool stands alone. But the three together map the full AI buyer journey — discovery, validation, decision. Most teams that run all three find the combined picture is much more useful than any single result. Plan for ~15 minutes total.

I'm not a DataDab customer. Should I still run these?

Yes — the tools are useful regardless of whether you ever work with us. If the results are clean, congratulations, ship faster. If they surface real gaps, the diagnostic call is the cheapest way to figure out what to do next.

What if the tool can't fetch my URL?

Some sites block automated fetches (heavy bot protection, login walls, paywalls). The tool will tell you when this happens. If your site is gated, run the audit on a public page — homepage, pricing, or a comparison page — and you'll still get a meaningful result.