UTM builder

Clean campaign URLs with consistent naming - the kind your future reports can actually group. Runs entirely in your browser. Free, no signup.

Presets:

Destination URL

utm_source

utm_medium

utm_campaign

utm_content (optional)

utm_term (optional)

Naming hygiene: lowercase, hyphens, no spaces (q4-pricing-test, not Q4 Pricing Test). Pick medium conventions and never change them - email vs newsletter for the same channel splits every report you'll ever run.

Tracked URL

Test it once before the campaign goes live - one wrong character silently drops attribution.

Campaign links are one of the few places humans fully control the URL structure - the same principle applies to how AI crawlers read your pages. Check yours with the free AI Extractability Audit.