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Original research · October 2026 · Last verified 2026-10-21

Gong vs Chorus vs Clari vs Fireflies vs Fathom: Conversation Intelligence Pricing After the Consolidation

The July 2026 shortlist for this category was Gong, Chorus, Clari and Fathom. We captured five vendors on 21 October 2026 and found that two of the four no longer sell a product you can price: Chorus is a ZoomInfo feature behind a redirect, and the Clari domains now serve Salesloft. Two of the five publish per-seat prices. One publishes a pricing model with no number in it.

5
Vendors captured
2
Publish a per-seat price
$10 per seat per month
Cheapest published seat
Short answer

The shortlist moved before the price list could

Gong is the category's reference point and publishes a model instead of a price. Its pricing page states per user, plus a platform fee, and asks you to prepare a customized proposal. The form on that page sorts teams into 1 to 50, 51 to 1,000, 1,001 to 9,999, 10,000+. In the 801 characters of text the server sends, there are 0 currency figures.

Chorus is no longer a standalone product to compare. The page at zoominfo.com/products/chorus sells it as a line within the ZoomInfo platform, and the old chorus.ai domain returns a document with 21 characters of server text whose entire content is a redirect to the ZoomInfo Chorus product page. Its own robots file returned HTTP 403 when we asked, which is a further reason we touched nothing there but the document the browser would have been sent.

Clari has the same problem one step further along. clari.ai still resolves, but on the capture date the TLS handshake failed, and clari.com now lands on https://www.salesloft.com/. The merged company's page labels its products Salesloft, with Clari Forecast as a login option. The pricing URL does not contain a pricing page: requesting it redirects to https://www.salesloft.com/see-it-live, a demo form with 0 currency figures on arrival.

Fireflies publishes a clean seat price: $0, free forever, $10 per seat per month, $19 per seat per month on Business, $39 per seat per month, annual only on Enterprise, which the page bills annually and lists at $29 per seat per month on Business if you pay monthly.

Fathom publishes the most structured pricing in the group: separate monthly and annual figures, and the billing basis declared in machine-readable form as per user, per month, with a 2-user minimum. Team runs $19 per user per month on monthly billing or $15 per user per month annually, Premium $20 per user per month against $16 per user per month, and the page claims save 25 percent or more for going annual.

Two of the five names on this page are features of platforms that publish no price anywhere in their documents; one is a redirect. The comparison a buyer wanted in July is now a comparison between a quote-based platform category and a published per-seat category. Those are different purchases, and the honest advice is to stop pricing them against each other.

Last verified 2026-10-21. Plans move and prices follow usage bands; confirm current rates before you quote this page.

The census

What is still a product, and what is still a number

Captured 21 October 2026. One compliant fetch per pricing page, robots.txt tested against the exact path first, plus DNS and redirect probes for the legacy domains. "Publishes a price" means the figure is in the document the server sent.

VendorStill a standalone product?Publishes a priceMeterCheapest published seatHighest published seat
FirefliesYesYesPer seat, per month$10 per seat per month$39 per seat per month, annual only
FathomYesYes, in structured dataPer user, per month, 2-user minimum$16 per user per month$34 per user per month
GongYesNoper user, plus a platform feenot publishednot published
ChorusNo: a ZoomInfo product lineNoPlatform agreementnot publishednot published
ClariNo: redirects to SalesloftNoPlatform agreementnot publishednot published
Count3 of 52 of 5 (40 percent)Two meters, two categories
ZoomInfo's own pricing page contains 0 currency figures in 16,435 characters of served text, and Salesloft's pricing URL redirects to a demo page. So the two absorbed vendors did not become more transparent by joining a platform; they became less priceable.
The five, by what survived consolidation

Three products and two platform features

Chorus's icon is ZoomInfo's and Clari's is Salesloft's, because those are the sites that answer now: the absorbed products have no independent marks to collect. Each line is the status we measured on 21 October 2026.

Fireflies logo

Fireflies

Standalone, seats published from $10 to $39
Fathom logo

Fathom

Standalone, monthly and annual per-user prices declared as data
Gong logo

Gong

Standalone, priced per user plus a platform fee, quoted
Chorus logo

Chorus

A ZoomInfo product line: no price at either domain
Clari logo

Clari

Now Salesloft: the old domains redirect or fail TLS

The two vendors with published prices are the two that are still independently purchasable products at a per-seat scale.

Logos 5 of 5 tiles: each icon is the vendor's own declared site symbol, fetched once from the page the prices come from, normalised to PNG and hashed in the arm's logo-manifest.json. Trademarks belong to the vendors and are used here to identify them. No third-party logo source, and no logo where the vendor was not collected.

The published numbers

Every seat price this census can attribute to a document

Both vendors below publish per-seat prices. The last column is our arithmetic at a 20-seat team, which is the size most mid-market buyers are actually quoting for.

VendorPlanAnnual billingMonthly billing20 seats, annual (ours)
FirefliesFree$0, free forevern/a$0
FirefliesPro$10 per seat per monthn/a in the served text$380 on Business
FirefliesBusiness$19 per seat per month$29 per seat per month$380
FirefliesEnterprise$39 per seat per month, annual onlyannual onlyn/a
FathomPremium (individuals)$16 per user per month$20 per user per monthn/a, individual plan
FathomTeam$15 per user per month$19 per user per month$300
FathomBusiness$25 per user per month$34 per user per monthn/a
The Fireflies Pro row uses the Business figure in the last column deliberately: the page publishes Pro at one annual rate, so a 20-seat Pro bill is 20 times ten dollars, not a number the vendor prints.
Charted from the published ladders

Published per-seat prices, annual billing, side by side

Fireflies Pro$10 / seatFathom Team$15 / userFathom Premium$16 / userFireflies Business$19 / seatFathom Business$25 / userFireflies Enterprise$39 / seatGongper user plus platform fee, no figuresChorus (ZoomInfo)no figures at either domainClari (Salesloft)pricing URL redirects to a demo form

Notetakers on the left of the gap, revenue-intelligence on the right of absence. Fathom Premium sits above its Team plan because the individual plan lacks the team features at a higher monthly rate: individual and team ladders are different products, which is why both are listed.

What this exposes

Four things the census says

1

Consolidation removed two price questions

The July shortlist was Gong, Chorus, Clari, Fathom. Two of those four are now product lines inside platforms, and the platforms publish nothing: 0 currency figures on ZoomInfo's pricing page across 16,435 characters of text, and Salesloft has no pricing page at all. You cannot comparison-shop a feature.

2

A pricing model is not a price, but it is information

Gong publishes per user, plus a platform fee and 1 to 50, 51 to 1,000, 1,001 to 9,999, 10,000+. That is enough to know the shape of the bill and the fact that a 20-person team and a 400-person team are not in the same conversation. It is not enough to put a number in a budget, and the gap between those two things is where procurement time goes.

3

The notetakers publish, and publish the basis

Fathom states per user, per month, with a 2-user minimum in machine-readable data, which is the kind of sentence a buyer can quote in a finance paper. Fireflies states save up to 44 percent on annual billing against a monthly Business price of $29 per seat per month. Vendors who publish the basis are vendors who expect to be compared.

4

The two categories are not the same purchase

A per-seat notetaker at $10 per seat per month solves recording and summaries. A revenue-intelligence platform solves forecasting, coaching and CRM data, and prices on seats plus a platform fee. The question is not which is cheaper; it is whether you are buying a recording tool or a system of record for the revenue motion.

The two lanes

Recording versus revenue intelligence

  • Notetakers, priced per seat, published. Fireflies and Fathom. You can compute a bill today, start on a free plan, and expand without a sales call. The limit is that a recording tool does not tell you whether the deal is real.
  • Revenue intelligence, priced per seat plus a platform fee, quoted. Gong, and the absorbed Chorus and Clari product lines. The value is analysis across the pipeline, forecast and coaching, and the price is a proposal. Budget the time as well as the money.
  • What the middle looks like. A 20-seat team on Fireflies Business pays $380 a month at published annual rates; on Fathom Team, $300. The same team at a revenue-intelligence vendor gets a proposal. If you cannot say which of those you are buying, the shortlist is wrong, not the price.
  • Frame stability is itself a risk. Two vendors in this category stopped selling as independent priced products inside fifteen months. We probed adjacent domains for the same reason: one AI-SDR vendor's domain now resolves to https://www.lazurde.com/en-sa/miss-l, a jewellery retailer. A three-year contract in this category is a bet on the vendor's continued existence as a purchasable product.
Deep dives

Each vendor, with what we could verify

Gong - the reference product with a model and no number

Per user plus a platform feeQuote onlyStandalone product

What it is

Revenue intelligence: records and analyses sales calls, scores them, feeds CRM data, and forecasts. It is the incumbent against which everything else in the category is judged.

Pricing (verified 2026-10-21)

Stated, not published: per user, plus a platform fee, and prepare a customized proposal. The proposal form buckets companies as 1 to 50, 51 to 1,000, 1,001 to 9,999, 10,000+. The served document contains 0 currency figures in 801 characters of text.

What the model tells you anyway

  • A per-user licence means the bill grows with the sales team, not with call volume
  • A platform fee tied to users supported means there is a floor that small teams pay proportionally more of
  • Four team bands from 1 to 10,000 plus means the vendor expects different commercial treatment at each

Strengths

  • Depth of analysis and CRM integration beyond a recording tool
  • Honest about the buying process rather than faking a price list
  • The category standard, so evaluation criteria exist in public

Limitations

  • No number to plan against; the first real cost data arrives in a proposal
  • Seat-plus-platform-fee pricing is hard to compare against a pure per-seat tool
  • Buying it is a sales cycle, and the cycle is the cost

Best fit

A revenue organisation with a real enablement or RevOps function, a forecast to defend, and a procurement process that expects a proposal.

Chorus - now a ZoomInfo product line

Platform featureNo price anywhereOld domain is a redirect

What happened

The independent Chorus pricing page is gone. chorus.ai serves a document with 21 characters of server-rendered text whose content is a redirect to the ZoomInfo Chorus product page, and the vendor's own product page now describes a ZoomInfo product line. We asked chorus.ai for its robots file and received HTTP 403, so we touched only the single document a browser would have been given.

Pricing (verified 2026-10-21)

There is nothing to record. The Chorus product page contains 0 currency figures and offers Contact sales, or a free trial. ZoomInfo's own pricing page contains 0 figures in 16,435 characters.

What a buyer should take from that

  • You are negotiating a platform subscription, not a conversation-intelligence line item
  • If the sales motion is bundled, the price of the feature you wanted is the price of the platform
  • Ask specifically whether the conversation-intelligence capability is included, an add-on, or a separate agreement

Best fit

Teams already committed to ZoomInfo as their GTM data platform, for whom Chorus is a reason to consolidate rather than a product to price.

Clari - forecasting sold inside Salesloft

Redirects to SalesloftNo pricing page

What we measured

clari.ai resolves but does not serve a site, and clari.com resolves to https://www.salesloft.com/. On the merged company's own page the login options read Salesloft, with Clari Forecast as a login option, which is the clearest public statement of what the product became.

Pricing (verified 2026-10-21)

The pricing URL does not have a pricing page on the other end. Requesting it returns a redirect to https://www.salesloft.com/see-it-live, a demo-request document containing 0 currency figures. We publish no Clari price, because there is no published Clari price to publish.

What a buyer should take from that

  • Forecasting and conversation intelligence are being sold as one platform motion, and platform motions are quoted
  • If you wanted Clari for forecast specifically, ask what the component costs inside the bundle
  • Expect the demo page rather than a rate card, and treat that as a scoping decision, not a pricing one

Best fit

Revenue teams standardising one platform for engagement and forecast, and comfortable buying that platform through a negotiated agreement.

Fireflies - the clearest published ladder

Per seat, per monthPublished annual and monthlyFree tier

What it is

An AI meeting notetaker: transcription, summaries, action items, search across conversations, plus assistant and agent features on the upper plans.

Pricing (verified 2026-10-21)

$0, free forever, $10 per seat per month, $19 per seat per month on Business and $39 per seat per month, annual only, billed annually. Business lists at $29 per seat per month on monthly billing, and the page claims save up to 44 percent for going annual.

What the ladder means at 20 seats

Business at annual rates is $380 a month for twenty people. The Enterprise step is 3.9 times the Pro seat price, and the annual-versus-monthly difference on Business is 34 percent off the monthly figure, which is less than the vendor's own up-to-44 percent headline.

Strengths

  • A real published ladder, including the monthly-versus-annual difference
  • A free plan rather than a trial clock
  • Seat pricing means a small team pays like a small team

Limitations

  • Per-seat pricing punishes anyone who wants recordings analysed for the whole sales org
  • Enterprise is annual only, which removes the option to pilot it month to month
  • It is a notetaker: no forecast, no CRM-object analysis, no revenue intelligence

Best fit

Teams that want every meeting captured and searchable, can name the price in one line, and do not need the tool to tell them whether the quarter will land.

Fathom - publishes the most, including the unit

Per user, per monthStructured prices with billing basis2-user minimum

What it is

An AI meeting recorder and summariser sold to individuals and teams, with unlimited recordings on the free plan and a 90-day guarantee stated on the page.

Pricing (verified 2026-10-21)

Premium $20 per user per month monthly or $16 per user per month annually; Team $19 per user per month monthly or $15 per user per month annually with a two-user minimum; Business $34 per user per month monthly or $25 per user per month annually. The vendor states the basis in machine-readable form: per user, per month, with a 2-user minimum, and claims save 25 percent or more on annual billing.

Why the structured basis matters

Most pricing pages tell you a number. Fathom tells you the number, the period, the unit and the minimum, in schema.org data. That is what makes a price comparable by anyone, including a system that cannot run JavaScript, and it is 21 percent off the Team monthly price at annual rates.

Strengths

  • Monthly and annual prices published separately rather than as one annualised figure
  • The unit and minimum are declared, not discovered in checkout
  • Individual plans exist, so a single buyer is not forced into a team contract

Limitations

  • A 2-user minimum on Team means the cheapest team bill is twice the seat price
  • No revenue-intelligence layer: this is recording and summary, not analysis
  • Per-user billing across a large sales org is where this category gets expensive

Best fit

Individuals and small teams who want a published, structurally honest per-user price and no sales conversation.

Scenario map

Which product for which situation

SituationStart hereWhy
You need a number in a budget this weekFireflies or FathomThe only two vendors here that publish a seat price
Whole sales org wants recordings analysedGongper user, plus a platform fee, and the analysis is the product
Forecast credibility is the problemClari, as SalesloftForecasting is the reason the product was bought; buy it as a platform component
Already committed to ZoomInfo dataChorusBundling a conversation layer into the platform you already buy
One or two people want transcriptsFathom Premium$16 per user per month annually, individual plan
Team of 20, publishable costFireflies Business$380 a month at published annual rates
Team of 20, cheapest published team planFathom Team$300 a month, with a two-user minimum
You want to trial without talking to anyoneFireflies or Fathom free$0, free forever is a plan, not a trial
Three-year contract and a stable vendorAny of the three standalone productsTwo of the five names here stopped being purchasable products inside fifteen months
The honest case against

When to buy none of them

If your sales team will not wear a recording banner, the tool is a subscription to an empty library. Recording consent and habit are the constraint in this category, not price, and no plan tier fixes a team that resents being transcribed.

If you have fewer than five sellers and no forecast to defend, a free plan is the answer. Two vendors here give you a genuinely usable free tier, and the paid step only earns its keep when someone has to act on the analysis rather than read the notes.

And if what you actually need is for the CRM to be accurate, conversation intelligence will not do that for you. It records what happened; it does not make a rep update the deal. That is a process problem with a process answer, and buying a platform is the expensive way to avoid it.

Where it goes wrong

The implementation traps

  • Comparing a quote to a rate card. $10 per seat per month per seat is not a cheaper version of Gong's model; it is a different purchase. Put the scope column next to the price column or the comparison is theatre.
  • Assuming the absorbed products are still purchasable. Chorus and Clari do not have pricing pages. If your shortlist has them as line items with numbers, someone invented the numbers.
  • Missing the minimum. Fathom's Team plan states per user, per month, with a 2-user minimum. Two seats, not one.
  • Trust in a headline discount. Fireflies claims save up to 44 percent on annual billing; the published Business figures differ by 34 percent. Use the numbers on the page rather than the marketing sentence above them.
  • Buying seat-priced tools for a listening problem. Per-seat pricing means the bill scales with heads, while the value scales with the calls that matter. Ten reps and one analyst reviewing everything is a different shape of purchase.
  • Ignoring vendor mortality. Two of five. In a category this consolidated, a three-year term is a credit risk as well as a software decision.
FAQ

Questions people actually ask

How much does Gong cost?

Not published. The pricing page states per user, plus a platform fee and asks you to prepare a customized proposal. It contains 0 currency figures.

Is Chorus still a separate product?

Not as a purchasable one. Its product page sits inside ZoomInfo, contains 0 currency figures, and the old chorus.ai domain is a redirect document of 21 characters of server-rendered text.

Did Clari shut down?

It is now sold under Salesloft. clari.ai resolves but does not serve a site, clari.com redirects to https://www.salesloft.com/, and the merged company's own login labels read Salesloft, with Clari Forecast as a login option. We make no claim about the product's status beyond what those measurements show.

What is the cheapest conversation-intelligence seat you can buy today?

$10 per seat per month per seat per month on Fireflies Pro, billed annually, against $16 per user per month for Fathom's individual Premium plan.

How much does a 20-person team pay?

$380 a month on Fireflies Business, or $300 on Fathom Team, both at published annual rates. At a quote-based vendor you get a proposal instead.

Do annual plans actually save the headline percentage?

Measure it. Fireflies states save up to 44 percent; the published Business monthly and annual figures differ by 34 percent. Fathom states save 25 percent or more, and its Team figures differ by 21 percent.

Is there a free plan worth using?

Yes: $0, free forever and a Fathom free plan with unlimited recordings. Both are plans rather than trials.

Why does this page cover five vendors when the category shortlist has four?

Because Fireflies is one of the two vendors with a published price, and leaving it out to match a July shortlist would have removed half the useful numbers from the census.

Where does DataDab fit?

We do not resell these tools. We measure what machines can read from a vendor's own pages, which is exactly the ability this census is about. The extractability audit checks it on your site, and the method behind this page is below.

Who this is for

Four readers, four things to take

Founders and sales leaders. If you need a cost you can state, the two notetakers are the only candidates today, at $10 per seat per month and $15 per user per month per seat. Everything else in the category starts with a conversation.

RevOps and buyers. Re-check your shortlist against this page before the next demo. Two names on most 2024 and 2025 lists are now product lines with no independent pricing, and a scoring model built around four purchasable vendors is a scoring model with two empty columns.

Finance. A vendor that publishes per user, plus a platform fee is telling you the two things that will move the bill. Ask for the platform fee schedule and the band your team falls into, and put both in writing before the proposal arrives.

Researchers and journalists. The quotable finding is the ratio: two of five conversation-intelligence vendors in a 2024 shortlist no longer sell a standalone priced product, and 40 percent of the five we captured publish a price at all. Every claim traces to a capture or a probe with a file and a hash.

Limits

What this does not show

  • One capture per document on 21 October 2026, from one network location. Redirects and DNS answers are point-in-time measurements and can change; that is the point of printing the date.
  • We did not run JavaScript and did not switch user agents. A price that exists only after client-side rendering is recorded as absent. On two of these vendors that is very likely the correct reading; we cannot prove intent, only what the document contained.
  • No negotiated pricing, no platform-bundle terms, and no account-executive discretion. Quote-based products are quoted.
  • We publish no capability assessment of Chorus or Clari, because the only pages available to us are platform marketing pages. Their absence from the price table is not a judgement about the products.
  • The adjacent-domain probe is a frame-stability note, not a claim about any vendor's business. It shows one other domain in the wider category now resolving somewhere unrelated.
  • This is a census of what is purchasable and what is published. It is not a measurement of what AI engines or search results say about these vendors.
Methodology

How we checked

Eight documents were captured on 21 October 2026 with one compliant HTTP fetch each, after reading every host's robots.txt and testing the exact path against the User-agent: * block. The protocol, path-by-path, is docs/plans/vendor-comparisons-protocol.md in the DataDab repository.

Probes, not crawls. The legacy domains were measured for three things only: does the name resolve, what does one request to it return, and can a robots.txt be read. That is how the Chorus and Clari findings were established. chorus.ai returned HTTP HTTP 403 for its robots file, so we made no further request to that host than the single document a browser would have been given.

Structured price data counts as published. Fathom states its prices, periods, units and minimums in schema.org offers. We quote from the served document rather than a screenshot, and the field is marked in the fact ledger so a reader knows the figure came from machine-readable data.

What we refused. No JavaScript execution, no user-agent switching, no third-party review-site profiles, and no price inference for the quote-based vendors. Three of the five cells in the census say "not published" because that is what we could verify.

No vendor paid for placement, and none was shown this page before publication. Corrections go to the address in the cite box and are published on the page.

VendorPage capturedRetrievedSHA-256 (first 12)
gonghttps://www.gong.io/pricing2026-10-21fdf29249a922
chorus-zoominfohttps://www.zoominfo.com/products/chorus2026-10-214ac835ccc00d
chorus-legacy-domainhttps://www.chorus.ai/2026-10-2114d05e532336
clari-legacy-domainhttps://www.salesloft.com/2026-10-21e12d92806001
salesloft-clarihttps://www.salesloft.com/see-it-live2026-10-21b468bdda7fce
zoominfo-pricinghttps://www.zoominfo.com/pricing2026-10-210e68c222d3aa
fireflieshttps://fireflies.ai/pricing2026-10-21cc4230fe3824
fathomhttps://www.fathom.ai/pricing2026-10-2158985b889d87
Cite this study

Covering this research? Please link the primary source so readers can verify the data and methodology:

Markdown: [Gong vs Chorus vs Clari vs Fireflies vs Fathom: Conversation Intelligence Pricing After the Consolidation | DataDab Research](https://www.datadab.com/research/gong-vs-chorus-vs-clari-vs-fireflies-vs-fathom)

Spot an error? Send the URL to amit@datadab.com; corrections are published on the page.

This page is re-verified quarterly. Check the methodology section for the current verification date before quoting figures.