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Original research · October 2026 · Last verified 2026-10-21

HubSpot vs Marketo vs Pardot vs Klaviyo: Who Publishes a Marketing Automation Price

Eight marketing automation vendors, captured on 21 October 2026 with robots.txt checked against every path first. Three publish a number in the document they send you. Three send a pricing page whose prices are not in it. One sends a pricing hub with no prices at all. One we could not collect on policy grounds, and say so.

8
Vendors checked
3
Publish a readable price
$20.00
Cheapest paid entry published
Short answer

Who each one is for, and what you can price before a call

HubSpot is the default shortlist entry and the least knowable price on it. Its marketing pricing page sent 73,851 bytes of document containing 42 characters of server-rendered text and 0 currency figures. The numbers exist and are published, but they are assembled in your browser, which means a buyer, a procurement file and a search engine all see an empty page.

Adobe Marketo Engage is the one vendor on this page we did not collect. Adobe's robots.txt bans automated access except for search-engine inclusion, and the Marketo product host did not answer our request. No Marketo price, plan or feature claim appears here, because we would have to invent it.

Salesforce Marketing Cloud Account Engagement, still sold as Pardot, publishes a single pricing hub instead of a per-product rate card. That hub contains 0 currency figures. The one contract fact the document does state is that monthly or annual contract on Starter.

Klaviyo publishes structured prices for its entry tiers: $0.00 for the free plan, $20.00 for the Email plan and $35.00 for Email plus SMS, all in USD, at the 251 to 500 active profiles band. It defines the unit it bills on in the same document: contacts who may receive marketing emails.

Brevo is the most machine-readable page in the set. Free $0, $9/month, $18/month, $499/month, Enterprise Custom Price, each with monthly, unitCode MON, covering marketing automation, SMS, WhatsApp, CDP and CRM in one plan.

Customer.io publishes the entry price for both self-serve tiers plus the actual unit rates: $100/month on Essentials, $1,000/month on Premium, $0.12 per 1,000 emails for additional emails and $0.009 per profile for additional profiles, with unlimited user seats on every plan.

Mailchimp and ActiveCampaign belong with HubSpot rather than with the three above. Their pricing documents render copy without prices: Mailchimp's contains 1 currency figure, and it is a support threshold rather than a plan price; ActiveCampaign's contains 0 in 24,657 characters of text.

Three of eight publish a price you can read before you speak to anyone. The category's biggest names are not among them. That is not a coincidence about size: it is what contact-based and usage-based meters do to a pricing page, and it is the reason two vendors on this list publish per-unit rates while four publish a form.

Last verified 2026-10-21. Plans move and prices follow usage bands; confirm current rates before you quote this page.

The census

What each pricing page actually sends you

Captured 21 October 2026, one fetch each, robots.txt checked against the exact path first. "In the document" means the figure is in what the server sent, visible copy or the vendor's own structured price data. A price that only appears after JavaScript runs is recorded as absent, because that is what a buyer filing a budget, a procurement reviewer and a search engine all experience.

VendorPrice in the documentCurrency figures foundMeterEntry publishedWhere it stops
BrevoYes, structured5 plans, USDContacts on plan, plus email volume$9/month Starter, $18/month StandardEnterprise: Custom Price
Customer.ioYes, copy and structured2 tiers plus unit ratesPeople profiled, plus emails sent$100/month EssentialsEnterprise Custom
KlaviyoYes, structured3 offers, USDActive profiles$20.00 Email, $35.00 Email plus SMSLarger bands and Premium are quoted
HubSpotNo0Seats and contact bands, per its own product pagesnot in the documentEverything: client-rendered
MailchimpNo1Contactsnot in the documentThe one figure is $299 per month for customer success
ActiveCampaignNo0Contacts and seatsnot in the documentEverything: client-rendered
Salesforce Account EngagementNo0Users and editions, sold through a hubnot in the documentQuote, and product pricing URLs return 404
Adobe Marketo EngageNot collectedn/aUsers and workloadn/aRobots refusal, see methodology
Count3 of 837.5 percent of the set3 entry prices published5 require a conversation
The three vendors that publish numbers are the three that meter something other than seats alone. The four that do not publish are the four whose price depends on a contact band or a seat count they would rather discuss.
The eight, by what you can read

Who shows a number, who shows a form

Icons collected from each vendor's own site on 21 October 2026. Marketo has none, because we did not fetch anything from Adobe to draw one from. The line under each name is the finding, not the pitch.

Brevo logo

Brevo

Five plans, prices in the page's own structured data
Customer.io logo

Customer.io

Two entry tiers plus the per-unit growth rates
Klaviyo logo

Klaviyo

Entry prices per profile band, in USD
HubSpot logo

HubSpot

A pricing page with no price in the served document
Mailchimp logo

Mailchimp

One figure on the page, and it is a support threshold
ActiveCampaign logo

ActiveCampaign

Plenty of copy, no figures the document carries
Salesforce Account Engagement logo

Salesforce Account Engagement

A pricing hub with no product numbers; the per-product paths 404

Adobe Marketo Engage

Not collected: the vendor's robots.txt says not to

The order is the finding: the three vendors that publish are not the three biggest names.

Logos 7 of 8 tiles: each icon is the vendor's own declared site symbol, fetched once from the page the prices come from, normalised to PNG and hashed in the arm's logo-manifest.json. Trademarks belong to the vendors and are used here to identify them. No third-party logo source, and no logo where the vendor was not collected.

The published numbers

Every price this census can attribute to a document

Each figure below is quoted from the vendor's own page at the hash printed in the methodology table. Where we do arithmetic, the last column says so and shows the operation.

VendorPlanPublished priceWhat it includesOur arithmetic
BrevoFree$0The entry plan of the set
BrevoStarter$9/monthper month
BrevoStandard$18/monthper month
BrevoProfessional$499/monthper month27.7 times the Standard price
Customer.ioEssentials$100/monthstarts at, per month
Customer.ioPremium$1,000/monthstarts at, with 1 million emails per month10 times Essentials
Customer.ioAdditional emails$0.12 per 1,000 emailsper additional 1,000 emails$120 to send one million extra emails
Customer.ioAdditional profiles$0.009 per profileper additional person or object profile
KlaviyoFree$0.00250 profiles, 500 email sends/month
KlaviyoEmail$20.00251 to 500 active profiles
KlaviyoEmail plus SMS$35.00251 to 500 active profiles75 percent more than email alone
MailchimpCustomer success threshold$299 per monthspend level, not a plan price
Charted from the census

Published monthly entry price, where one exists

Brevo Starter$9/moKlaviyo Email (entry band)$20.00Customer.io Essentialsfrom $100/moHubSpotno price in the served documentActiveCampaignno price in the served documentSalesforcehub has no product pricesMailchimpits one figure is a support threshold

Three real bars, four absences. The zero bars are measurements of each vendor's served document (how many currency figures it contains) or a declared refusal, never an opinion about the product.

What this exposes

Four things the census says

1

Opacity tracks the meter, not the price

The three vendors publishing numbers bill on contacts who may receive marketing emails, people profiled, or a contact plan. The five that do not are the ones whose price depends on seats, editions, and which bundle a salesperson chooses. A buyer cannot be shown a price that does not exist yet, and that is most of what a quote is.

2

The biggest name has the emptiest page

73,851 bytes of document, 42 characters of text, 0 prices. It is not that HubSpot hides its pricing; it is that the pricing is assembled client-side, which has the same effect on everyone who does not run JavaScript. That includes the systems that cite this category.

3

Published per-unit rates beat published plan prices

Customer.io is the only vendor here that lets you price growth rather than entry: $0.12 per 1,000 emails per extra 1,000 emails and $0.009 per profile per extra profile. Plan prices tell you where you start. Unit rates tell you what year three looks like.

4

A refusal is a finding, not a gap

Marketo appears on every mid-market shortlist and on this page as "not collected". Adobe's robots.txt states that automated access is prohibited except for search-engine inclusion. We complied, which means one of the most compared products in the category stays a question you ask a human. Say that out loud in the procurement meeting rather than quoting a blog's guess.

The buying lanes

Three ways this category gets bought, and who publishes in each

  • CRM-attached suites (HubSpot, Salesforce Account Engagement). The price is a function of seats, contacts, edition and which bundles the rep selects. Nothing here is published in the document. Budget by asking for a written quote early, and make the edition and the contact band explicit in it.
  • Campaign platforms priced on audience (Klaviyo, Mailchimp, Brevo, ActiveCampaign). The meter is your contact list. Klaviyo and Brevo publish entry prices and plan ladders; Mailchimp and ActiveCampaign render theirs client-side. The planning question is list growth, not team size.
  • Lifecycle and lifecycle-engineering platforms (Customer.io). Published entry tiers plus published per-unit rates, unlimited user seats on every plan, and a startup program that pays for itself: companies that raised under ten million dollars get a full year free through our Startup Program. The bill follows people profiled and messages sent, which you can forecast.
  • Enterprise marketing clouds (Adobe Marketo Engage). Sold as a platform agreement with workload and user components. Not collected here, and not comparable to a per-contact price without a quote.
Deep dives

Each vendor, with what we could verify

HubSpot - the shortlist default with no price in the document

Seats and contactsPrices client-rendered

What it is

A CRM-led marketing, sales and service platform sold in Starter, Professional and Enterprise editions, with marketing automation priced against contact bands and seats. It is on almost every mid-market shortlist because it bundles the CRM the sales team already uses.

Pricing (verified 2026-10-21)

The marketing pricing page sent 73,851 bytes containing 42 characters of server-rendered text and 0 currency figures. We record that as absent rather than guessing at a number we cannot attribute to the document.

Strengths

  • One vendor for CRM, marketing, sales and service, so integration cost is low
  • Editions map to maturity, and a team can start small
  • Extensive implementation partner ecosystem for a platform migration

Limitations

  • Contact-band pricing means the bill rises as the list grows, independent of how much you use it
  • The price is not readable without JavaScript, so it is not readable by everyone who needs to read it
  • Edition plus contacts plus seats is three meters, and only a quote resolves them

Best fit

Teams that want the CRM and the marketing tool from one vendor, and that are prepared to run a sales process to find out what it costs.

Adobe Marketo Engage - not collected, on purpose

Platform agreementCollection refused by robots.txt

Why this cell is empty

We did not fetch anything from Adobe. The robots.txt served by adobe.com states that automated access without express permission is prohibited, permitting it only for the purpose of inclusion in search engines. Our collector is not a search engine. On top of that, the Marketo product host did not answer the request at all on 21 October 2026. So this page carries no Marketo price, plan name, or capability claim.

What a buyer should do instead

  • Read the vendor's pricing page in a browser, and write down the date and the figure you saw
  • Ask for the edition, the user count and the workload or contact allowance in the same written quote
  • Do not accept a third-party blog's Marketo number, including any number a competitor quotes about it

Best fit

Organisations with an enterprise marketing-operations function, a real budget owner, and a procurement process that expects a negotiated agreement rather than a card.

Salesforce Marketing Cloud Account Engagement (Pardot)

Sold through a pricing hubNo figures in the hub

What it is

B2B marketing automation inside the Salesforce ecosystem, sold in editions with per-user pricing. The product is still widely searched as Pardot.

Pricing (verified 2026-10-21)

Salesforce's product-level pricing URLs return 404: we tested five paths for Account Engagement and Pardot on the capture date. The company-wide pricing hub answers, and contains 0 currency figures. The only contract fact it states is that monthly or annual contract on Starter.

Strengths

  • Native to the CRM the revenue team already runs, which removes a data-sync project
  • Edition structure gives a small-team entry point
  • A large partner and admin labour market exists around it

Limitations

  • No product-level price card to plan against
  • Per-user pricing plus edition selection means the quote, not the page, sets the number
  • The pricing paths a buyer expects to find return 404, which is its own discoverability problem

Best fit

Salesforce-standardised revenue organisations where integration cost dominates tool cost, and where a quote is expected.

Klaviyo - the clearest entry price in the set

Active profilesStructured prices publishedSMS priced separately

What it is

Lifecycle marketing built around a profile model, dominant in ecommerce and increasingly used by B2B subscription businesses. It publishes its entry prices as structured data, not just as page copy.

Pricing (verified 2026-10-21)

$0.00 for the free plan, $20.00 for the entry Email plan and $35.00 for entry Email plus SMS, in USD, at 251 to 500 active profiles. The free tier caps at 250 profiles, 500 email sends/month.

What the meter is

Klaviyo states the unit in the same document: contacts who may receive marketing emails. That definition matters more than the price, because a list of engaged and disengaged contacts is billed the same.

Strengths

  • Published entry prices with a stated profile band
  • A free tier with real limits rather than a trial clock
  • The SMS uplift is explicit: 75 percent over email at the same band

Limitations

  • Pricing climbs with profile count, so list hygiene is a budget line
  • Above the entry bands, the plan ladder moves to conversation rather than a card
  • B2B fit is thinner than its ecommerce heritage

Best fit

Businesses whose lifecycle programme is list-led and who want a published number to start from.

Mailchimp - the most famous page with the least number on it

ContactsOne figure, and it is not a price

What it is

The default email platform for small and mid-sized businesses, now sold with CRM, journeys and audience features.

Pricing (verified 2026-10-21)

The marketing pricing document contains 1 currency figure, and it is $299 per month of spend that qualifies for included customer success. That is a service threshold, not a plan price, and we record it as such rather than presenting it as the cost of Mailchimp.

Strengths

  • Enormous template, integration and deliverability ecosystem
  • A free entry point most teams already have
  • Good enough for simple lifecycle programmes with limited segmentation needs

Limitations

  • Contact-based pricing punished list growth long before it rewarded it, which is why teams evaluate away from it
  • The served document lets nobody price the product
  • The spend threshold for included support is a plan condition, not a price you can plan against

Best fit

Teams with a simple newsletter and lifecycle need who are not trying to forecast a software line item.

Brevo - the most readable pricing document here

Monthly plans published as structured dataEmail, automation, CDP and CRM togetherEnterprise quoted

What it is

A French platform that bundles transactional email, marketing email, automation, chat, CRM and a customer data platform behind one plan ladder, and publishes the whole ladder as machine-readable offers.

Pricing (verified 2026-10-21)

Structured offers: $0, $9/month, $18/month, $499/month, with Custom Price at the top, each declared against monthly, unitCode MON and covering marketing automation, SMS, WhatsApp, CDP and CRM in one plan.

What the ladder means

The jump from $18/month to $499/month is 27.7 times, which is the largest step in any published ladder on this page. It is also the only step that a buyer can see before a call, which is precisely the point of publishing it.

Strengths

  • Full plan ladder in structured data, readable by a browser, a crawler or a spreadsheet
  • Several products behind one bill, so the comparison is against a bundle rather than a point tool
  • A cheap real entry point

Limitations

  • The Professional step is a cliff, not a slope
  • Bundled products make it hard to price the part you actually use
  • Enterprise is a conversation like everywhere else

Best fit

Teams that want one bill across email, automation and CRM, and that will read the ladder honestly, including the step they have to jump.

ActiveCampaign - lots of copy, no number

Contacts and seatsPrices client-rendered

What it is

Automation-led marketing and sales platform, strong on journey logic and CRM-lite pipelines, positioned between SMB tools and enterprise suites.

Pricing (verified 2026-10-21)

Its pricing document renders 24,657 characters of server text and 0 currency figures. The page is rich in product description and empty of the thing a buyer needs from a pricing page.

Strengths

  • Journey builder depth that most contact-priced tools cannot match
  • Pipelines and sales features bundled in
  • A pricing shape that scales with contacts rather than seats

Limitations

  • No price in the served document to compare with
  • Feature gating across plans is intricate, so the plan you need is rarely the plan you assumed
  • Like the other client-rendered pages here, it is invisible to anything that does not execute JavaScript

Best fit

Teams whose automation logic is the requirement rather than the nice-to-have, and who will accept a demo to get a number.

Customer.io - the one that publishes growth pricing

People and messages meteredUnit rates publishedUnlimited seats

What it is

A lifecycle messaging platform built around data: segment on any user attribute, send across email, push, in-app and SMS, and orchestrate on behaviour.

Pricing (verified 2026-10-21)

$100/month on Essentials and $1,000/month on Premium, with Custom above, and the growth rates stated outright: $0.12 per 1,000 emails per additional 1,000 emails, $0.009 per profile per additional people or object profile. Premium includes 1 million emails per month, and unlimited user seats on every plan.

Why the unit rates matter

Adding a million emails beyond the included volume costs $120 at the published rate. Entry prices tell you the floor; unit rates are the only published thing that tells you the slope. The tier step itself is 10 times from Essentials to Premium.

Strengths

  • Plan entry, unit rates and seat policy all published
  • A startup program worth a year of the bill: a full year free through our Startup Program
  • Metering on profiles and messages matches how the product is actually used

Limitations

  • The entry floor is higher than a contact-priced tool's, because it includes volume most small teams do not need
  • It assumes you can push user data to it, which is an engineering task, not a checkbox
  • Two of the three published numbers are "starts at", so growth is priced, not fixed

Best fit

Product-led companies with real behavioural data and engineers who will own the integration.

Scenario map

Which vendor for which situation

SituationStart hereWhy
You must put a number in a budget before a demoBrevo or Customer.ioThe only two ladders here that a document can answer with; see the published-prices table
Your cost driver is the size of your contact listKlaviyo or BrevoBoth publish entry bands; Klaviyo states the profile definition on the page
Your cost driver is message volumeCustomer.io$0.12 per 1,000 emails per 1,000 emails is the only published marginal rate in this census
Sales owns the CRM and wants automation beside itSalesforce Account Engagement or HubSpotBoth are ecosystem decisions before they are pricing decisions
Automation complexity is the requirementActiveCampaignJourney depth, and accept that the price arrives from a demo
The team is large and the list is smallCustomer.iounlimited user seats on every plan, so headcount does not raise the bill
Seed-stage, under $10M raisedCustomer.ioIts startup program gives a full year free through our Startup Program
Enterprise marketing operations with a negotiated agreementAdobe Marketo EngageQuote-shaped buying; not comparable to a published card
Nobody will open a dashboard weeklyNone of themA lifecycle platform nobody segments is a subscription to unused capacity
The honest case against

When to buy none of them

If you send one campaign a month and your CRM already has an email tool, this category is too much machine. The cost is not the licence, it is the segmentation work, the deliverability hygiene and the person who has to keep both alive.

If you cannot push user data into a platform, a lifecycle-engineering tool becomes a very expensive newsletter. That rules out the most transparent vendor on this page for a lot of buyers, and it is a capability question, not a price question.

And if your real problem is that the list is dirty, fix the list. On a contact-metered plan, every dead profile is a line item for a message nobody receives. Klaviyo says so on the page: the bill is on contacts who may receive marketing emails, whether or not they read anything.

Where it goes wrong

The implementation traps

  • Reading a review blog as a price list. Five of eight vendors here publish nothing in the document they send. Any third-party number for those five is a guess, and it will be quoted as fact in the meeting.
  • Pricing the entry instead of the band. $20.00 is the 251 to 500 active profiles entry. Your list is not in that band, so the number you saw is not your number.
  • Forgetting the seat question. Some vendors bill seats, some bundle unlimited. unlimited user seats on every plan. If you compare a per-seat quote to a bundled platform, the cheaper quote is not cheaper for the same thing.
  • Ignoring the slope. $0.12 per 1,000 emails per 1,000 emails and $0.009 per profile per profile are the only published marginal costs here. Ask every vendor for the marginal rate, not just the tier price, and then model list growth.
  • Treating the ladder as continuous. The $18/month to $499/month step is 27.7 times. Some ladders are cliffs.
  • Assuming a quote means an argument. Marketo and Salesforce will not publish, and that is a buying process, not a secret. Get the edition and the band in writing instead of shopping for a leaked number.
FAQ

Questions people actually ask

How much does HubSpot Marketing Hub cost?

This census cannot say. The pricing page sent 73,851 bytes with 42 characters of server-rendered text and 0 currency figures. The price exists in the browser, and we only publish what we can attribute to a document.

How much does Marketo cost?

We did not collect it. Adobe's robots.txt prohibits automated access outside search-engine inclusion, so no Marketo figure appears on this page. Read the vendor's own page in a browser and date-stamp what you see.

How much does Pardot cost?

Not published in the document we could reach. The product-level pricing paths return 404 and the Salesforce pricing hub contains 0 currency figures. It is sold per user in editions, so the number comes from a quote.

What is the cheapest published entry price?

$20.00 for Klaviyo's entry Email plan at 251 to 500 active profiles, against $9/month for Brevo's Starter plan. Both are structured prices on the vendor's own page.

Which vendor publishes growth pricing, not just entry pricing?

Customer.io: $0.12 per 1,000 emails per additional 1,000 emails and $0.009 per profile per additional profile, which makes a million extra emails cost $120.

Is there a free tier worth having?

Yes. Brevo $0 and Klaviyo $0.00, the latter capped at 250 profiles, 500 email sends/month.

Do any of these give startup discounts?

One publishes it: Customer.io gives companies that raised under ten million dollars a full year free through our Startup Program. The others handle it commercially.

Why does a page with eight vendors only have prices for three?

Because that is what the documents contain. A census that printed an estimate in every empty cell would look more complete and be worth less. 37.5 percent is the finding.

Where does DataDab fit?

We implement the decision-stage pages and the measurement that make a shortlist decision defensible, and we publish these censuses because a buyer who can read a price can make a decision. The method, the refusal and the hashes are below.

Who this is for

Four readers, four things to take

Founders and marketing leads. Two vendors publish a price you can plan against and one publishes a per-unit rate worth modelling. Put those in the budget file and put the rest in a column called "needs a quote", which is the honest state of the category.

Buyers running a shortlist. Ask every vendor two questions: what is the marginal rate, and what raises the tier. Only one vendor here answered the first question in a document, and it is the question that decides year three.

Finance and procurement. A price assembled in a browser is not a price a procurement file can cite. Require the figure in writing, dated, with the edition, contact band and seat count that produce it.

Researchers and journalists. The citable number is the share: 37.5 percent of the eight vendors checked publish a readable price, and the two biggest names in the category are among the five that do not. Every cell traces to a capture with a SHA-256 printed below, and the Marketo refusal is documented rather than papered over.

Limits

What this does not show

  • One capture per vendor on 21 October 2026, from one network location. Regional pages, currency variants and logged-out A/B states can differ; we recorded what we received, including the USD prices one vendor publishes as structured data.
  • "Not in the document" is a statement about the served HTML, not a claim that the vendor has no published price. Four vendors do show prices once JavaScript runs. For a buyer using a browser that is fine; for a budget file, a crawler or an AI answer, it is not.
  • No negotiated pricing. Mid-market agreements in this category routinely move 20 to 40 percent from card.
  • No feature evaluation, no deliverability measurement, and no ranking of these products on capability.
  • Adobe Marketo Engage contributes one row and it is a refusal. Any other page that shows a four-way price table including Marketo did not have to answer for where its number came from.
  • This is a census of published price, not of total cost of ownership: implementation, data plumbing and the person who runs the tool are not in any of these documents.
Methodology

How we checked

Seven vendor pricing pages were captured with one compliant fetch each on 21 October 2026, and one vendor was deliberately not fetched. Before every request, the host's robots.txt was read and the exact target path tested against the User-agent: * block; the full check is recorded in the collection protocol at docs/plans/vendor-comparisons-protocol.md in the DataDab repository.

The Adobe refusal. www.adobe.com/robots.txt opens by stating that automated access without express permission is prohibited, allowing it solely for inclusion in search engines. Under our standing rule that ends the arm: no request was made to a Marketing Cloud or Marketo page, and no Marketo figure appears on this page. The Marketo product host also failed to answer an HTTP request at all on the capture date. Both facts are reported; neither is worked around.

What counts as published. A figure is published if it appears in the document the server sent, either in visible copy or in the vendor's own schema.org price data. We do not run JavaScript and we do not switch user agents to make a site serve us something else, so a client-rendered price is recorded as absent. That is a property of the method, and it is also the property that matters to the systems that quote this category.

No paid placement. No vendor paid for inclusion, was shown this page in advance, or was given a chance to amend it. The Mailchimp figure we found is quoted because it is the only one there, not because it flatters the vendor. Corrections go through the address in the cite box.

Every capture below is identified by its SHA-256 prefix. Re-verify before quoting: this page is refreshed quarterly, and marketing automation pricing pages change more often than the products do.

VendorPage capturedRetrievedSHA-256 (first 12)
hubspothttps://www.hubspot.com/pricing/marketing2026-10-21e59e178309ab
salesforcehttps://www.salesforce.com/pricing/?bc=OTH2026-10-21c050d483dcc3
klaviyohttps://www.klaviyo.com/uk/pricing2026-10-218b6fd3c94210
mailchimphttps://mailchimp.com/pricing/marketing/2026-10-21466d121dc491
brevohttps://www.brevo.com/pricing/2026-10-21efccdd953a69
activecampaignhttps://www.activecampaign.com/pricing2026-10-217aa8751c4fe8
customeriohttps://customer.io/pricing2026-10-21c027fdbebd97
marketonot fetched: robots refusal on 2026-10-21n/an/a
Cite this study

Covering this research? Please link the primary source so readers can verify the data and methodology:

Markdown: [HubSpot vs Marketo vs Pardot vs Klaviyo: Who Publishes a Marketing Automation Price | DataDab Research](https://www.datadab.com/research/hubspot-marketo-pardot-klaviyo-marketing-automation-pricing)

Spot an error? Send the URL to amit@datadab.com; corrections are published on the page.

This page is re-verified quarterly. Check the methodology section for the current verification date before quoting figures.