A 3-week diagnostic that identifies the exact friction points where B2B buyers stop thinking and start ignoring your website, content, and positioning.
Sales says leads are "just not ready yet" but can't explain why. The real problem? Your content creates decision friction that stops qualified buyers cold.
Qualified prospects engage, then go silent. Your team can't pinpoint where the friction happens because the symptoms show up downstream in sales conversations.
Your sales team handles the same concerns repeatedly-ROI questions, feature comparisons, implementation worries-that your website never addresses.
Marketing reports healthy traffic numbers, but qualified buyers bounce before ever requesting a demo. The disconnect between visibility and revenue keeps growing.
We analyze your decision-stage pages using three complementary diagnostic frameworks that identify exactly where and why buyers stop evaluating.
We map your content against the specific psychological triggers that move B2B buyers from consideration to decision.
We identify gaps between what prospects ask in sales conversations and what your website actually addresses.
We compare your content against what top competitors provide at critical decision moments.
These are real findings from past audits-the specific friction points that were costing clients deals without them realizing it.
Sales was spending the first 20 minutes of every demo explaining value justification that should have been pre-addressed. The pricing page listed features and tiers but provided zero ROI context or business case support.
The website positioned generic capabilities (automation, analytics, integrations) that every competitor offered. Buyers couldn't determine unique value until the third sales call-after most had already narrowed to two other options.
Prospects were bailing at the contract stage after learning about 6-month implementations. The case studies celebrated results but never mentioned timeline, resources required, or change management process-leaving buyers to discover complexity too late.
A 15-point diagnostic delivered in Google Docs format with specific content gaps mapped to your pipeline stages.
Delivered as an editable Google Doc with commentary, specific examples, and prioritized recommendations for fixing each friction point.
We walk through findings with your team, answer questions, and help prioritize which fixes will have the biggest pipeline impact.
Two follow-up calls to review your content fixes, provide feedback, and ensure you're addressing the right friction points first.
Optional 30-minute session to share findings with your sales team so they understand how content changes will support their conversations.
From kickoff to final report delivery, here's exactly what happens during your Pipeline Leakage Audit.
Kickoff call to understand your sales process, identify decision-stage pages, review sales call transcripts/notes, and gather competitor intel. We'll also interview 2-3 sales team members to understand recurring objections.
We analyze 10-15 of your decision-stage pages using our three diagnostic frameworks. This includes buyer psychology scoring, sales pattern mapping, and competitive gap identification for each critical page.
Receive your comprehensive 15-point diagnostic report, then join us for a 90-minute presentation walking through findings. We'll prioritize fixes by pipeline impact and provide implementation guidance.
The math is straightforward: fix the friction points losing you deals, and the audit pays for itself many times over.
The real cost isn't the $4,500 audit-it's the hundreds of thousands in pipeline you're losing every quarter because qualified buyers hit friction points you don't even know exist. This audit finds those points so you can fix them.
No hourly rates, no scope creep, no hidden fees. One price, comprehensive diagnostic.
Traditional content audits focus on SEO, readability, and technical issues. Pipeline Leakage Audits focus specifically on decision friction-the psychological and informational gaps that stop qualified buyers from moving forward. We analyze buyer psychology, sales patterns, and competitive positioning rather than just content quality.
That's fine. We'll conduct 2-3 brief interviews with your sales team to understand recurring objections and questions. We can also analyze CRM notes, lost deal post-mortems, and support tickets to identify patterns.
The audit includes 30 days of implementation support (two follow-up calls) to review your fixes and provide feedback. If you need hands-on implementation help, we can discuss extending to a full engagement, but most companies can implement the fixes internally using our detailed recommendations.
Quick wins (like updating pricing page messaging or adding ROI context) can impact pipeline within 2-4 weeks. Deeper fixes (like repositioning case studies or rebuilding product comparison pages) typically show measurable impact within 60-90 days. We prioritize recommendations by speed-to-impact.
Pipeline Leakage Audits work best for B2B SaaS companies with average deal values above $15K and sales cycles longer than 30 days. This typically means Series A+ startups, growth-stage companies, or established businesses looking to improve win rates.
Absolutely. Many clients start with a Pipeline Leakage Audit to identify issues, then engage us for 3-6 month strategic implementations. The $4,500 audit investment is credited toward any subsequent engagement.
Book your Pipeline Leakage Audit today and discover exactly where qualified buyers are hitting friction points that cost you deals. $4,500 fixed investment • 3-week timeline • One recovered deal pays for this 10x over.
Book Your Audit Now