increase in free trials
better overall conversion rate
friction points in user journey
Challenge
An Analytics SaaS company offering cutting-edge data analytics tools for businesses sought to increase the number of free trial sign-ups through their website. Despite having a highly effective product, the company struggled to convert website visitors into free trial users.
Solution
DataDab conducted a comprehensive analysis of this analytics company's landing pages to identify areas for improvement:
Utilized heatmaps, click maps, and scroll maps to understand how users interacted with the landing pages and identify potential friction points that hindered conversions.
Analyzed the customer's conversion funnel to pinpoint drop-off points and areas where users were not progressing toward the desired goal of signing up for a free trial.
Collected user feedback through surveys and interviews to gain insights into the factors influencing users' decision-making processes and identify any barriers to conversion.
Based on the insights gathered, DataDab designed and implemented a series of A/B tests to optimize the landing pages:
Formulated hypotheses for each identified area of improvement, predicting how specific changes to the landing pages would impact free trial sign-ups.
We created multiple variants of the landing pages, incorporating the proposed changes from the hypotheses.
Conducted A/B tests, directing a portion of the website traffic to the original landing pages and the rest to the variants, measuring the impact on free trial sign-ups for each version.
Results
DataDab's expertise in landing page optimization and A/B testing has been invaluable in helping us increase our free trial sign-ups.
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