When you're trying to get your SaaS product out there, you want to make sure that you're marketing it effectively. But what does “effective” mean?
It means finding the people who are most likely to be interested in what you have to offer and finding a way to share your product with them.
But how do you find those people? And how do you share your product with them?
That's where Product Hunt comes in.
Learning how to address questions and concerns of early adopters
First, as you're reading through the comments, take note of any questions and concerns customers might have. This will allow you to engage with them on a one-on-one basis, showing your product in a positive light and giving you valuable insight into how people are looking at it. This can be especially useful if you're still early in the development process and haven't yet completed user testing.
To avoid derailing your momentum, you must address questions and concerns quickly—ideally within the first few hours after launch. The best way to do this is by creating a post for each question or concern on your website or blog and then linking to it from your Product Hunt comment thread. This allows you to keep the conversation focused on Product Hunt while still providing a deep dive into how your users' feedback is being addressed in depth.
Using upvotes and comments to validate your product idea
Upvotes and comments on Product Hunt are a great way to validate your product idea. If you're getting enough upvotes to land in the top spots of Product Hunt's daily leaderboard, you have an interesting idea that people like. This is an opportunity you shouldn't miss out on! The more upvotes you get, the more exposure your product will have. If your product makes it into the top ten or twenty slots, there's a good chance that someone at TechCrunch or another major tech publication will write about it.
The same goes for comments. If people leave thoughtful and relevant comments about your product idea, this is a strong sign that they find it appealing and see potential value in what you've put together. These things indicate that people want to see more from you and from your company, which helps ensure continued engagement with your brand over time.
Getting significant influencer support
When you go to Product Hunt, keep an eye out for the most successful makers. These people already have a track record of building something that gets attention and traction. When they come out with a new product, people listen because they know it will be good. Working with these types of people means you can get more visibility.
Find someone who's putting out great products and has plenty of followers on Product Hunt, Twitter, and Facebook. These are the types of people you want to reach out to because they already have a following and a track record of success on Product Hunt; if they launch your product, their users will pay attention and upvote it.
To get in touch with the influencers, follow them on X (formerly known as Twitter) or Facebook. Or read their blog posts, so you know what their personality is like and what type of content do they share with their fans or followers? You would rather not send them something generic instead, show them that you're interested in what they do by sharing one of their blog posts or retweeting some content from them on Twitter. This will help build rapport before you hit them up for support.
Receiving reviews from influential tech journalists on Product Hunt
Product Hunt is a testing ground, and the comments are the test results. You don't want to see scores of one-star reviews, but it would be much more damaging to your SaaS product if you released an accounting program that can only add negative numbers and nobody said anything about it.
What's great about Product Hunt is that users aren't anonymous; they have to have their real names up there to help build trust. So when people like Jason Calacanis or a big SaaS influencer like Hiten Shah leave a comment about your product, you know they're weighing in with their full reputation behind them. Their opinion carries weight with potential investors and users alike.
Engaging directly with leads, customers, and early adopters
Engaging with your customers is crucial in any marketing strategy, especially for a SaaS product. It’s key to understand what your customers are looking for and how they use the product. This will help you know if there’s an opportunity to improve the product and what features your customers will likely ask for next.
In addition to monitoring comments and upvotes on Product Hunt, you should check out the discussions happening across various communities like Designer News, Indie Hackers, Reddit, and Hacker News. If you haven’t been able to convert all those who voted for your app, offer them a free trial period or discount code in exchange for their feedback.
Keep an eye out for recurring themes in questions during customer support chats. Use these insights as case studies when making improvements to the product or launching new features.
The product hunt community is an excellent place to get feedback on your new SaaS product.
Product Hunt is a popular platform for marketing new SaaS products. In fact, it’s so popular that some product launch SaaS companies have created integrations with Product Hunt to make the process easier for their clients.
The reason many SaaS companies launch on Product Hunt is because of the community. Users of the site are eager to discover new products and technologies, but they also love providing feedback. If you launch your product on Product Hunt, don’t expect to get a bunch of sales from it immediately. Use it as an opportunity to gauge what users like or dislike about your product and improve upon those aspects later down the road.
