"In the world of digital marketing, not standing out is the same as being invisible."

- John Jantsch


Marketing is an ever-evolving field, and staying on top of the latest trends and strategies is crucial. By thinking outside the box and trying new tactics, you can set your SaaS apart and connect with your target market in a unique and effective way. So, don't be afraid to experiment and try something new. Who knows, it could be the key to your next successful campaign. Whether it's influencer marketing, hosting a virtual event, using gamification, creating a referral program or storytelling, these strategies can help you stand out and connect with your target audience in a whole new way.

As a SaaS marketer, you're constantly juggling multiple campaigns, trying to stand out in a crowded digital landscape. But, let's be honest, it can feel like you're stuck in a never-ending cycle of the same tactics: social media ads, email campaigns, and the occasional influencer partnership. And while those tactics can be effective, there's something to be said for shaking things up and thinking outside the box.

Have you ever considered gamification? Or hosting a virtual event? These are just a few examples of unique and effective marketing strategies that can set your SaaS apart and give your campaigns the boost they need.

In this article, we'll explore some unconventional SaaS marketing campaign ideas that will help you stand out and connect with your target audience in a whole new way. From rethinking influencer marketing to leveraging the power of storytelling, these strategies will give you the edge you need to succeed in the competitive world of SaaS marketing. So, are you ready to think outside the box and try something new? Let's dive in!

Rethink Influencer Marketing

Influencer marketing has become a staple in the world of digital marketing, and for a good reason. Influencers have built up a following of engaged and loyal fans, making them the perfect conduit to reach new audiences. But there's more to influencer marketing than partnering with the biggest names on social media.

Niche influencers, or industry experts, can have just as much, if not more, sway with your target audience. These influencers have built up a following within a specific industry or niche, making them the perfect fit for your SaaS. Partnering with them can add credibility to your brand and help you reach a more targeted audience.

If your SaaS is a project management tool for construction teams, then partnering with a well-known construction industry influencer could be a great way to reach your target market. Not only will their followers trust and value their opinion, but the influencer will also deeply understand your target audience's pain points and needs.

Host a Virtual Event

Virtual events have become increasingly popular in recent years. They offer a cost-effective and efficient way to reach a wider audience, regardless of location. Virtual events can range from webinars and panel discussions to even virtual conferences.

Hosting a virtual event can be a great way to generate leads and build relationships with potential customers. It's also an excellent opportunity to position yourself as a thought leader in your industry by providing valuable content and insights. The virtual aspect allows for a wider reach and eliminates the need for costly event spaces.

You can host a virtual conference for your SaaS and invite industry experts as speakers. This can help you establish your brand as an authority in your industry and increase the visibility of your SaaS. Plus, you can use the virtual conference to introduce new features or products and generate leads through the conference registration process.

Use Gamification

Gamification is the process of adding game-like elements to non-game contexts, like marketing campaigns. This can include things like rewards for completing specific actions, leaderboards, and even virtual prizes. You can increase customer participation and boost brand loyalty by making the campaign more interactive and engaging.

You can create a rewards program for your SaaS where customers can earn points for completing certain actions, such as inviting a friend, writing a review, or reaching a specific usage milestone. These points can then be redeemed for virtual prizes or discounts on future purchases. This not only incentivizes customers to engage with your SaaS but also creates a sense of community and competition among users.

Another example of gamification in marketing campaigns is using quizzes or assessments. By creating a quiz or assessment that is related to your SaaS, you can generate leads and educate potential customers on the benefits of your product at the same time. You can also use the results of the quiz or assessment to segment and target potential customers with personalized messages and offers.

Create a Referral Program

Word of mouth is one of the most powerful forms of marketing, and a referral program can help you tap into it. You can quickly and effectively expand your reach by offering incentives for current customers to refer friends and family to your SaaS. Plus, the fact that the referral is coming from a trusted source can make the potential customer more likely to convert.

You can offer current customers a discount or free trial extension for every referral they make. This encourages them to spread the word about your SaaS and incentivizes them to continue using your product. You can also create a referral leaderboard to create friendly customer competition and increase program participation.

Utilize Storytelling

Storytelling is a powerful tool that can help you connect with your audience on a deeper level. You can make your SaaS more relatable and memorable by weaving a narrative into your marketing campaign. Try using customer testimonials, case studies, or even creating a fictional character representing your target customer.

You can create a case study that highlights how a specific customer was able to solve a problem with the help of your SaaS. This showcases your product's effectiveness and allows potential customers to envision themselves in the same situation and how your SaaS can help them.

Another example is creating a fictional character representing your target customer and telling their story through different marketing channels such as email campaigns, social media, and blog posts. This can help potential customers to identify with the character and see themselves using your SaaS.


1. What are some unique SaaS marketing campaign ideas that can help me increase my conversion rate?

There are quite a few unique SaaS marketing campaign ideas that can help you increase your conversion rate. One idea is to create a personalized quiz that helps your potential customers determine which of your products or services best fits them. Your potential customers will receive a customized product or service recommendation by answering a few questions. This can be a powerful way to increase conversion rates because it provides a personalized experience tailored to the individual's needs.

Another unique SaaS marketing campaign idea is to offer a "try before you buy" option. This can be done by offering a free trial or demo of your product or service. By allowing potential customers to try out your product or service before committing to a purchase, you can help increase their confidence in your brand and ultimately lead to higher conversion rates.

2. How can I create a successful SaaS marketing campaign that stands out from my competitors?

You need to be creative and innovative to create a successful SaaS marketing campaign that stands out from your competitors. One way to do this is to focus on providing a unique value proposition your competitors do not offer. For example, if your competitors are offering a basic product or service, you could offer a more advanced or customized version that better meets the needs of your target audience.

Another way to create a successful SaaS marketing campaign is to build strong customer relationships. This can be done by providing exceptional customer service, engaging with customers on social media, and offering personalized experiences that help build brand loyalty.

3. What are some creative ways to engage with my target audience through my SaaS marketing campaigns?

There are many creative ways to engage with your target audience through your SaaS marketing campaigns. One idea is to create interactive content that allows your target audience to engage with your brand more meaningfully. This can be done through quizzes, games, and other interactive experiences that provide a fun and engaging way to learn more about your product or service.

Another creative way to engage with your target audience is to use influencer marketing. By partnering with influencers who have a strong following in your target audience, you can leverage their reach and credibility to promote your brand and drive engagement.

4. Can you provide examples of successful SaaS marketing campaigns that were unique and innovative?

One successful SaaS marketing campaign that was unique and innovative was Dropbox's referral program. By offering additional free storage space to users who referred their friends to the service, Dropbox was able to drive significant growth and increase its user base. Another example is Hubspot's "Make My Persona" tool, which allows users to create a detailed profile of their target audience. This tool not only helps users better understand their target audience but also promotes Hubspot's brand and increases engagement.

5. How do I measure the effectiveness of my SaaS marketing campaigns, especially if they are unconventional?

Measuring the effectiveness of unconventional SaaS marketing campaigns can be challenging, but there are a few key metrics that can be used to evaluate their success. One metric to consider is engagement, which can be measured through social media mentions, shares, and other forms of interaction with your brand. Conversion rate is another important metric to consider, as it measures the number of users who take a desired action, such as signing up for a free trial or making a purchase. Finally, track customer retention rates to ensure that your marketing campaigns are creating long-term value for your brand.

6. What are some emerging technologies that can be incorporated into my SaaS marketing campaigns to make them unique and engaging?

Some emerging technologies that can be incorporated into your SaaS marketing campaigns to make them unique and engaging include virtual and augmented reality, chatbots, and artificial intelligence. Virtual and augmented reality can provide a more immersive and interactive experience for your target audience, allowing them to engage with your brand in new and exciting ways. Chatbots and artificial intelligence can be used to provide personalized customer service and support, allowing you to scale your customer service efforts while still providing a high level of care and attention to each customer.

7. How can I ensure that my unique SaaS marketing campaigns align with my overall brand messaging and tone?

To ensure that your unique SaaS marketing campaigns align with your overall brand messaging and tone, it's important to clearly understand your brand's values, mission, and personality. This will help you create campaigns that are consistent with your brand's voice and messaging. Additionally, it's important to establish clear guidelines and processes for creating and approving marketing campaigns so that everyone involved understands the brand's messaging and tone.

8. What is the best way to budget and allocate resources for a unique SaaS marketing campaign?

The best way to budget and allocate resources for a unique SaaS marketing campaign is to start by establishing clear goals and objectives. Once you know what you want to achieve with your campaign, you can determine what resources you need to succeed. This might include budgeting for advertising, hiring additional staff, or investing in new technology or equipment. It's also important to regularly review and adjust your budget and resource allocation based on the success of your campaigns.

Yes, there are several legal considerations that you should keep in mind when running a unique SaaS marketing campaign. For example, you need to ensure that your campaign complies with data protection laws, such as GDPR and CCPA. You also need to ensure that your advertising and promotional materials are truthful and not misleading. It's important to work with a legal professional who can help you navigate these issues and ensure that your campaigns comply with all relevant laws and regulations.

10. How do I get started with implementing a unique SaaS marketing campaign, and what are the key steps involved?

To get started with implementing a unique SaaS marketing campaign, start by defining your goals and objectives. Determine what you want to achieve with your campaign and who your target audience is. Once you clearly understand your goals and audience, you can begin to brainstorm ideas for your campaign. Consider the channels and tactics you will use to reach your target audience, and develop a plan for creating and executing your campaign. Finally, track and measure the success of your campaign and make adjustments as needed to ensure that you are achieving your desired outcomes.