There are a lot of things that can go wrong in the product-marketing process. Sometimes it's a big, hairy beast of an issue that everyone can see coming from miles away. But sometimes, it's something small—something you might not even notice until it's too late.
Why? Because when you're spending your days and nights thinking about your product and how to market it, you're also probably thinking about all the other things on your plate: business development, sales training, customer support…you know what I mean! When you're buried in all those other responsibilities and opportunities, friction points can slip by unnoticed until someone gets hurt—and then there's blood all over the floor.
Let's go over seven of the most common frictions in this role (you may have already experienced some of them). After all, when your team is aligned and frictionless, everyone experiences more success and less stress.
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