You've done all the work and finally released your product to the world. Your heart is pounding, you can barely breathe. You're so excited for everyone to use what you've made and for them to love it as much as you do. It's a big day!

Then, after a few days, the excitement fades a bit. You're checking your analytics like crazy every hour but there aren't many people using it yet — maybe they haven't found out about it yet? Besides that, no one has left any feedback on it either.

Then weeks go by, and you're still waiting around for feedback. There are some users now, but the only feedback is from your friends who just say things like "yeah, this is cool!" or "it looks good!" or just "nice job." Not very helpful when you're trying to figure out how to make this thing better.

So how exactly do you get people to give useful feedback? And if these are even end-users of your product (or service), then how should the feedback be asked? How do you know what questions will get helpful answers? What if they don't give any feedback at all?

In this post, I'll share my experience in gathering user feedback. Let's get started!

Hosting a focus group

A focus group is a great way to get user feedback. A focus group is a group of people who are brought together to discuss a particular topic. Focus groups are helpful because they allow you to gather feedback from many people at once quickly, and they can be used in addition to other research methods, such as surveys and interviews.

Focus groups can help you test ideas before launching them or improve something that's already live. For example, if you want to know what users think about your product or feature idea, then focus groups might be the best method for gathering this information. Bring together 10–12 people who match your target demographic and ask them questions about their experience with the product so far (collectively referred to as "qualitative" research). Take a note of each participant's responses and how those responses relate directly to improving that specific aspect of your business strategy moving forward!

Questionnaires and surveys

Questionnaires and surveys are an easy way to gather feedback from your customers, but you can also use them to collect user input on a specific topic. When it comes time to develop new features or improve an existing feature in your product, you can use questionnaires and surveys as a way of gathering information about users' preferences.

A questionnaire is a list of questions that users answer by choosing an answer option. For example, if we asked our users whether they wanted their favorite pet featured on our website as a mascot for our company, we might ask them: "Wouldn't it be cool if [your pet] was the face of our site?" There would be two possible answers: "Yes! I love my dog/cat/hedgehog!" or "No thanks; I don't like people knowing about my pets." Then there would be radio buttons labeled "Yes" and "No" so that participants don't have to write out their responses (which would make things more difficult).

Using social media

Social media is a great way to get feedback from your customers. You can use social media to ask for customer opinions, answer questions about your product or service, and learn what people like and don't like about your brand or product.

Social media is also a great way to get feedback from people who are not currently customers—even if they never intend on becoming customers. You can target potential users in your industry with content that educates them on what it's like using your product so they'll have a better understanding of its benefits before ever trying it out themselves.


Now that you know some of the best ways to gather feedback from your users, it's time for you to go out there and start engaging with them! Don't let fear or uncertainty get in your way; after all, this is the best chance to truly understand what will help make your product as successful as possible. Knowing how to connect with and listen to people has a wide range of benefits beyond improving your product. It makes them feel more connected, loyal, and invested in what you have created—and isn't that one of the best parts of the business? Good luck on your journey!

Takeaway: Leveraging user feedback is one of the most powerful tools in any product marketing manager's arsenal.