When you're a business owner and want to grow, it can feel like you're stuck in a hamster wheel. You're doing all the marketing by yourself—and it's working! But it's also consuming an enormous amount of your time.

You know you should spend more time developing products and bringing them to market, but you don't want to give up the success your current marketing strategy brings you.

The solution is outsourcing your marketing, so you have more time to develop products.

1. Outsourcing Gives You Access To Expertise That You May Not Have In-House

This is the most important benefit of outsourcing your marketing. You can hire experts in their field and save yourself the time and money it would take for you to train a new employee. Because they have experience, they’re also more likely to avoid common marketing mistakes that could cost you money or waste your time.

2. Outsourcing Helps You Avoid The Hiring And Onboarding Process

When you're hiring someone, you'll have to spend time and money on the hiring process. This is fine if you already have an HR team in place, but it can be difficult for many companies and startups to find the right person for your business.

The average time spent on recruiting costs about $5,000 alone (according to recruitment firm Robert Half). Then, other expenses like advertising and salary negotiation add up quickly. It's not uncommon for companies to spend up to six months' worth of salary trying to onboard a new employee—and this doesn't even take into account any training that may be required after they start working!

3. Outsourcing Ensures That There Are No Knowledge Gaps When Employees Leave

If you have employees that are leaving, or if you want to be able to hire new people without having to go through the onboarding process again, then outsourcing is for you.

There are many reasons why someone might leave your company: they get a better opportunity elsewhere; they move away; they decide that working with other people just isn't for them anymore. Whatever the reason may be, if your employees leave and there's no one else to take over their responsibilities in marketing or other departments, there will be gaps in your knowledge base that could negatively impact your business operations.

Outsourcing ensures that this doesn't happen by allowing companies access to a pool of talent they can choose from at any time instead of being stuck with only one person who knows everything about all of their processes (or worse yet—no one who knows anything). Outsourcing also allows them flexibility when hiring because there's no need for costly relocation expenses or lengthy training periods before anyone can start doing anything beneficial for the company!

When you outsource your marketing efforts, you no longer have the stress of managing marketing in-house while also trying to run a business with your limited time and resources.

4. Outsourcing Can Help You Get Your Marketing Strategy Off The Ground

Outsourcing your marketing strategy can help you get started. You can choose to outsource the entire process or just select parts of it.

Outsourcing might be a better option for you than in-house employees if you need help getting your strategy off the ground because you don't have time to do all the planning yourself or don't feel like doing it yourself (which is perfectly fine!)

It's not worth spending money on someone who won't be around forever and won't give you great work over time. In other words, if they're not going to stick around as an employee and learn more about what works best for your business marketing-wise over time, then there's no point in paying them upfront when they could just leave after one month and take away everything they learned with them!

As a business owner, you know that marketing is constantly changing. New social media platforms are popping up at an alarming rate, and there's never enough time in the day to keep up with everything that's going on. This is one of the greatest benefits of outsourcing your marketing: because agencies handle the bulk of it for you, they can ensure that your business stays on top of changes in digital marketing trends.

As agencies work with clients from all over the world, they learn about new trends through their experiences working with other companies and observing which strategies have been successful for them previously -- trends that may not yet be common knowledge among small businesses like yours. By investing in an agency now instead of trying to save money by hiring less experienced staff later (who will likely need training), you'll be able to stay ahead of the curve.

6. Outsourcing Can Help You Refocus Your Internal Resources

As an entrepreneur, you have a lot on your plate. You’re responsible for managing the entire business—from product development to customer service to accounting. And no matter how hard you try (and trust us, we know how hard it can be), there are limits to how much time and energy you can devote to each area of the business while still maintaining quality results.

Outsourcing marketing allows you to free up some of that precious time by handing off marketing activities like content creation and lead generation so that they don’t fall by the wayside along with everything else on your plate.

And because outsourcing enables companies to focus on their core competencies instead of having them spread too thin across different areas of expertise, this approach improves efficiency in theory as well as in practice: businesses save money by not having employees spend hours working outside their expertise zones; employees save time since they don’t have to spend so much time learning new skillsets, and everyone involved ends up with better results than if they had tried doing everything themselves from scratch!