As a business owner, you want to do everything you can to increase conversions. You've heard about the importance of conversion optimization and how it can help your bottom line. But it's not enough to hire an agency and cross your fingers that they'll be able to increase your site's conversion rate. Instead, start with these simple steps to ensure that your investment in a new agency pays off:
This blog post will cover some tips for getting the most out of your Conversion Optimization Agency!
Be open to fresh viewpoints.
Being open to new ideas is a crucial part of success, and it's the only way to stay ahead of the competition.
A conversion optimization agency can help you find new ways to improve your website and increase revenue. They will bring fresh perspectives, but they also need you on board with their ideas before they can be successful. If you aren't willing to try new things, then your conversion rate optimization (CRO) agency won't be able to do its job effectively, so here are some tips on how you can get more out of your CRO company:
- Don't dismiss their ideas without considering them first. Even if the concept seems unusual or far-fetched at first glance, ask yourself why that is—maybe there's something worth exploring further! If someone suggests an idea that doesn't sound appealing at first blush but could improve results for your business down the line (and we're talking about short-term gains here), consider giving it a shot anyway—you might end up pleasantly surprised by how well it works!
- Be open-minded about changes in process or workflow within your organization and the group itself; this includes changes regarding roles on teams or within departments (e.g., marketing vs. sales).
Be willing to make unpopular decisions.
One of the most important lessons I've learned is that you need to be willing to make unpopular decisions. If you're going to do anything about your conversion rate, you're going to have to make some changes. You'll probably have to remove some pages or features from your site, so you can't be afraid of that.
However, there's a difference between making unpopular decisions and just doing whatever it takes to improve your conversion rate. You shouldn't remove a page just because it's not converting well; instead, take a look at what else is on that page and see if there's something else you could remove instead—or whether there's an alternative way of presenting the information on your website that would appeal more strongly to visitors who currently aren't engaging with this part of your site (and thus haven't converted).
Be honest about your budget.
Don't do it if you're not prepared to spend money on a conversion optimization agency. Don't try to justify your spending by saying that you want to save money and hire your own team. That isn't going to happen.
Agency costs can vary depending on what type of service you need and how deep into the optimization process they go. The longer an agency works with you, the more expensive their services become—and this is usually due to learning about your business, testing various hypotheses, creating new improvements, and so on.
But if you are looking for ways of reducing costs in general – ask for a discount! Many agencies offer them as part of their long-term client relationships (primarily if they have already worked together). Some may even give discounts for multiple projects at once or project packages over time (for example: after three months of working together). So don't be afraid to negotiate!
Be systematic in your approach.
If you want to get the most out of your conversion optimization agency, your business must be systematic in its approach.
That means being organized and following a process. It also means having a plan and sticking to it, making sure you have the right people on the team, having the right tools in place, and ensuring that processes are sound so as not to waste time or money.
And finally, it means having technology that supports all of this work effectively—technology like A/B testing software (like Optimizely), which allows you to test different versions of pages against one another so that your team can quickly learn what works best for both new visitors and existing customers.
Be specific in your goals and direction.
Be specific in your goals and direction to get the most out of your conversion optimization agency. Your agency is a partner, not an employee. They are also working with many other clients at any time and trying to juggle their schedules. That said, you will likely be paying a healthy sum for their services—so make sure that you are clear about what you want to achieve from the relationship and how you will measure success before hiring them.
For example: if one of your goals is "increase engagement," it may not be enough on its own without further details around which specific actions or activities will lead to this outcome (such as "increase conversion rate by 20% by increasing shareability across our social channels over three months).
Be willing to stick with it.
The most successful conversion optimization agencies will be the ones that stick with you. They'll work closely with your team and learn what works, what doesn't, and how to reach your goals more effectively. In exchange for this knowledge, they get paid. However, it's crucial that you understand this isn't going to happen overnight—or even in a month or two. Conversion optimization is an ongoing process that takes time and effort on both ends.
Getting discouraged when things don't go as planned right away; however, if you're willing to stay committed through the long haul (and trust us: this will require some patience), then long-term results are possible!
A conversion optimization agency working for you is only as effective as your ability to set expectations appropriately, profit from their expertise, and follow through.
- Be honest about your budget. It can be tempting to try and get the most bang for your buck by hiring a conversion optimization agency on the cheap. However, this strategy is rarely successful and often leads to frustration on both ends of the relationship.
- Set goals in advance and stick with them. A good conversion optimization agency will likely have better ideas than you do about where you should focus your efforts. Still, their expertise isn't worth much if they don't know what direction they should take to achieve success.
- Keep an eye on progress throughout the process and celebrate successes as they happen (or at least don't fire them immediately when things aren't working out). Good agencies will work hard for months or even years before making dramatic changes that could negatively affect results down the road—so don't expect quick fixes!
Conversion optimization agencies can be an incredible asset to your business, but only if you’re willing to work with them. An agency is not a magic bullet—they’re human beings who need to be given clear directions, honest feedback, and time to do their job. The key takeaway from this article should be that when working with an agency, communication is key!