Marketing is no longer about the stuff that you make, but about the stories you tell.

As a SaaS marketer, staying on top of the latest campaigns and strategies is crucial to success. Whether you're looking to increase brand awareness, generate leads, or drive sales, a well-executed marketing campaign can make all the difference. That's why I'm excited to share with you some of the most impressive SaaS marketing campaigns that have blown up the competition and set the bar for the industry.

These campaigns have one thing in common, they all have a unique angle that makes them stand out from the crowd. From referral programs to Twitter campaigns to inbound marketing and personalized video campaigns. These campaigns have generated a lot of engagement and helped position the companies as leaders in their respective industries.

So, without further ado, let's dive into the top 10 SaaS marketing campaigns that have truly made an impact and have set the bar for the industry:

Dropbox's Referral Program:

Dropbox's referral program was a stroke of genius. By offering current users extra storage space for every new user they referred, Dropbox grew its user base exponentially. This campaign was so successful that it was responsible for over 60% of new sign-ups. The referral program not only incentivized current users to bring in new users but also created a sense of community and loyalty among the user base. This campaign was not only cost-effective, but it also helped Dropbox build a strong brand reputation.

Grammarly's Twitter Campaign:

Grammarly, the popular grammar-checking tool, ran a Twitter campaign that was both clever and effective. They created a series of tweets that highlighted common grammar mistakes and then offered their tool as the solution. This campaign generated a lot of engagement and helped position Grammarly as the go-to solution for grammar woes. The tweets were informative and relatable and had a hint of humor, making them stand out from the rest of the tweets in the Twitter feed. This campaign helped Grammarly increase its brand awareness and attract new users.

HubSpot's Inbound Marketing:

HubSpot is the king of inbound marketing, and its campaigns are a perfect example of how to do it right. By creating valuable content and offering it for free, HubSpot was able to attract a huge audience and generate leads. This campaign was so successful that it helped them grow their user base to over 60,000 customers. Hubspot's inbound marketing strategy was effective in attracting new users but also helped them in building a loyal customer base. The valuable content not only helped in educating the users but also helped in building trust and credibility.

Intercom's Personalized Video Campaign:

Intercom, a customer messaging platform, ran a personalized video campaign that was both creative and effective. They created a series of videos that were personalized to specific customer segments and then used retargeting to serve the videos to those segments. This campaign generated a lot of engagement and helped Intercom increase its user retention. The personalized video campaign helped Intercom create a sense of exclusivity and personalization, which helped build a strong connection with the users.

Canva's Influencer Marketing:

Canva, the graphic design tool, used influencer marketing to grow its user base. They partnered with famous designers and bloggers to create content using their tool and then promoted it on social media. This campaign generated a lot of engagement and helped position Canva as the go-to solution for graphic design needs. The influencer marketing campaign helped Canva reach a larger audience and create a sense of credibility and trust among the users.

Hootsuite's Webinar Campaign:

Hootsuite, the social media management tool, ran a webinar campaign that was both informative and effective. They created a series of webinars that taught users how to use their tool and then promoted those webinars on social media. This campaign not only generated a lot of leads but also helped Hootsuite increase its user retention. The webinar campaign helped Hootsuite provide valuable information to the users and helped build a sense of community among the users. The webinars provided information and an interactive platform for the users to ask questions and get answers.

Zoom's Viral Marketing:

Zoom, the video conferencing tool, used viral marketing to grow its user base. They created a series of videos demonstrating how to use their tool and then promoted them on social media. This campaign generated a lot of engagement and helped Zoom increase its user retention. The viral marketing campaign helped Zoom reach a larger audience and create a sense of excitement and buzz around its product. The videos were not only informative but also entertaining, which helped in making them more shareable.

Mailchimp's Email Marketing:

Mailchimp, the email marketing tool, used email marketing to grow its user base. They created a series of emails that taught users how to use their tool and then promoted those emails to a targeted audience. This campaign not only generated a lot of leads but also helped Mailchimp increase its user retention. The email marketing campaign helped Mailchimp provide valuable information to the users in a personalized manner and helped build a sense of community among the users. The emails were informative and engaging, which helped make a strong connection with the users.

Salesforce's Content Marketing:

Salesforce, the CRM tool, used content marketing to grow its user base. They created a series of blog posts and whitepapers that provided valuable information about their tool and then promoted those on their website and social media. This campaign not only generated a lot of leads but also helped Salesforce increase its user retention. The content marketing campaign helped Salesforce position itself as a thought leader in their industry and also helped in building a sense of trust and credibility among the users.

Adobe's Influencer Marketing:

Adobe, the creative software company, used influencer marketing to grow its user base. They partnered with popular designers and photographers to create content using their tool and then promoted it on social media. This campaign generated a lot of engagement and helped position Adobe as the go-to solution for creative needs. The influencer marketing campaign helped Adobe reach a larger audience and create a sense of credibility and trust among the users. The content produced by the influencers not only showcased the capabilities of the software but also provided inspiration and ideas for the users.


These SaaS marketing campaigns have set the bar for the industry by being creative, effective, and unique in their approach. Whether it's referral programs, Twitter campaigns, inbound marketing, personalized video campaigns, or influencer marketing, these campaigns have not only generated a lot of engagement but have also helped the companies in building a solid brand reputation and attracting new users. The key takeaway from these campaigns is that a well-executed marketing campaign can make all the difference in the success of your business.