Picture this: you have a massive library of templates that add significant value to your product. You know they're great because your customers tell you so. But, what if you could leverage those templates to create valuable content that would not only bring in relevant traffic but also convert that traffic into paying customers at a breakneck pace?
This is not a hypothetical scenario. It's a real-life example of how successful SaaS companies are turning their templates into valuable content that aligns with the search intent of their target audience. By doing so, they're capturing highly-relevant traffic through their blog, establishing themselves as thought leaders, and converting that traffic at a very high rate.
In this post, we'll explore how SaaS companies can turn their templates into valuable content and drive growth like never before.
| SaaS Template Type | Potential Content Applications |
|---|---|
| Agenda Templates | Meeting productivity, Time management, Event planning, Project management |
| Invoice Templates | Financial management, Payment processing, Business accounting |
| Proposal Templates | Sales enablement, Client engagement, Marketing collateral, Business development |
| Survey Templates | Customer feedback, Market research, User engagement, Product development |
| Resume Templates | Job search, Career advice, Professional development, Personal branding |
Why Turn Templates into Content?
Creating content around your templates can have several benefits for your SaaS business, including:
- Capturing Relevant Traffic: By creating content around keywords related to your templates, you can attract people who are searching for that type of content online. This can help you capture relevant traffic to your website and generate leads.
- Establishing Thought Leadership: Creating valuable content can help you establish your SaaS business as a thought leader in your industry. By sharing your expertise and insights through your content, you can build trust with your target audience and position your business as a go-to resource.
- Driving Conversions: When you create valuable content that aligns with the search intent of your target audience, you can drive conversions at a higher rate. This is because people are more likely to take action when they find content that meets their needs and solves their problems.
| SaaS Company | Template Type | Valuable Content |
|---|---|---|
| HubSpot | Email Templates | 10 Sales Email Templates to Revolutionize Your Outreach |
| Canva | Presentation Templates | 10 Presentation Templates for Every Occasion |
| Trello | Project Management Templates | 10 Project Management Templates to Streamline Your Workflow |
| SurveyMonkey | Survey Templates | 20 Customer Feedback Survey Templates for Better User Insights |
| Shopify | Invoice Templates | 10 Professional Invoice Templates to Simplify Your Business Accounting |
Example: How a SaaS Company Used Templates to Drive Growth
Let's take a closer look at an example of a SaaS company that leveraged their templates to create valuable content and drive growth:
Company: Trello
Templates: Trello Board Templates
Content: Trello Blog
Trello is a project management SaaS company that offers a variety of board templates for different types of projects. To create valuable content around their templates, Trello started a blog where they share tips, tricks, and best practices for using their templates effectively.
Through their blog, Trello was able to capture relevant traffic from people who were searching for project management tips and best practices. They established themselves as a thought leader in the industry by sharing their expertise and insights with their target audience.
By creating valuable content around their templates, Trello was also able to drive conversions at a high rate. People who found their blog posts helpful and informative were more likely to sign up for the Trello product and start using their board templates.
| Benefit | Description |
|---|---|
| Improved SEO | Targeting specific keywords with valuable content can improve search rankings and drive organic traffic. |
| Establishing Thought Leadership | Providing valuable content to your target audience can establish your brand as a thought leader in your industry. |
| Lead Generation | Valuable content can attract high-quality leads and drive conversions. |
| Increased Engagement | Providing templates that align with your target audience's needs can increase engagement with your brand and drive customer loyalty. |
| Brand Awareness | Providing valuable content can increase brand awareness and drive word-of-mouth marketing. |
Tips for Turning Templates into Valuable Content
If you want to turn your templates into valuable content that drives growth for your SaaS business, here are some tips to keep in mind:
- Identify Relevant Keywords: Use tools like Google Keyword Planner or SEMrush to identify keywords related to your templates that your target audience is searching for online.
- Create Content that Meets Search Intent: When creating content, make sure it meets the search intent of your target audience. This means creating content that solves their problems, answers their questions, or provides them with valuable information.
- Add Value with Insights and Best Practices: To establish thought leadership, add value to your content with your own insights and best practices. Share your expertise and experience with your target audience to build trust and credibility.
- Include CTAs to Drive Conversions: To drive conversions, make sure to include clear and compelling calls to action (CTAs) in your content. This could be an invitation to sign up for your product, download a free trial, or schedule a demo.
Turning your templates into valuable content can be a powerful strategy for driving growth for your SaaS business. By capturing relevant traffic, establishing thought leadership, and driving conversions, you can achieve sustainable growth and build a loyal customer base.