You're in the middle of planning your SaaS company's marketing strategy. You've invested time and resources to create high-quality content, optimize your website, and target the right keywords. Yet, despite your efforts, you're still struggling to stand out from your competitors and attract potential customers.
If this sounds familiar, you're not alone. With every SaaS company vying for online users' attention, it is challenging to differentiate yourself and improve your search engine rankings.
By using humor, storytelling, and unique approaches, companies can capture their audience's attention and stand out in a crowded market.
This post will explore how SaaS companies can improve their SEO strategy with creative marketing. We'll dive into the example of Zendesk, a customer service software company that used a fake alt-rock band to improve its search engine rankings. We'll also provide additional examples and tips to help your SaaS company differentiate itself from competitors and improve its online visibility.
Amit Ashwini
The Power of Creative Marketing
Zendesk's approach to improving its SEO with creative marketing is an excellent example of how companies can differentiate themselves from their competitors and engage with their audience in a unique way. By creating a website for a fake alt-rock band called "Zendesk Alternative," they were able to rank high on search engines for the keyword "Zendesk alternatives" and redirect the traffic back to their own website.
The success of this approach speaks to the power of creative marketing in improving a company's SEO. By taking a unique and humorous approach, Zendesk was able to capture the attention of potential customers and stand out in a crowded market.
Other SaaS companies have used creative marketing strategies to improve their SEO, such as:
- HubSpot's "Marketing Grader," which provides users with a free analysis of their website's marketing performance, has helped them generate significant traffic and improve their search engine rankings.
- Canva's "Design School," which offers free tutorials and resources for graphic design, has helped them attract a large audience and increase their online visibility.
| SaaS Company | Creative Marketing Tactic |
|---|---|
| Zendesk | Created a fake band called "Zendesk Alternative" to rank for the keyword "Zendesk alternatives" |
| HubSpot | Created a "State of Inbound" report and used data to drive content marketing efforts |
| Canva | Launched a "Design School" with tutorials and guides to attract new users |
| Slack | Created an online magazine called "The Frontiers" to attract a wider audience and showcase the versatility of their platform |
| Hootsuite | Launched a video series called "Hootsuite Academy" that provided social media marketing training and showcased their product |
| Grammarly | Created a "Writing Handbook" with tips and best practices for writing, which helped attract new users and boost their SEO |
Tips for SaaS Companies to Improve Their SEO with Creative Marketing
Here are some tips that can help SaaS companies improve their SEO with creative marketing:
- Create valuable content. Providing users with high-quality and informative content is a great way to attract traffic and improve your search engine rankings. Consider creating blog posts, videos, or tutorials that provide value to your audience and showcase your expertise in your industry.
- Use humor and creativity. Standing out in a crowded market requires a unique and creative approach. Consider using humor or creative storytelling to capture your audience's attention and differentiate yourself from your competitors.
- Leverage user-generated content. Encouraging your customers to create and share content related to your brand is a great way to improve your online visibility and attract more potential customers. Consider creating a hashtag or running a social media campaign encouraging users to share their experiences with your product.
- Invest in keyword research. Understanding the keywords and phrases that your potential customers are searching for is crucial for improving your search engine rankings. Use keyword research tools to identify high-traffic keywords and phrases you can target in your content.
- Collaborate with other brands. Partnering with other brands or influencers in your industry is a great way to increase your online visibility and attract more potential customers. Consider collaborating on the content or running a joint marketing campaign that showcases your products or services.
Improving your SEO is a crucial part of any SaaS company's marketing strategy. By using creative marketing strategies like Zendesk, HubSpot, and Canva, you can differentiate yourself from your competitors and improve your search engine rankings.
Remember to create valuable content, use humor and creativity, leverage user-generated content, invest in keyword research, and collaborate with other brands to stand out in a crowded market and attract more potential customers.