When you look at your competition, it's easy to be sucked into a vortex of negativity. Even though you're in a competitive industry, you don't want to lose sight of the goal and forget why you're there in the first place. For a while, I thought I was "stuck" because no matter how hard I worked or how much I improved my other services, this one specific service continued to drop my income. Luckily, I found some great advice on transitioning into a new focus. In fact, that new focus completely changed the way my business has been run since then. To make a long story short, it's okay for your industry to experience an evolution within itself. If you can adjust and adapt simultaneously — especially with who is at the top — then that's allowing room for growth both personally and professionally. This remarkable advice inspired me to write this post about staying competitive in your industry and making sure at any point in time that you aren't stuck but rather paddling faster toward the finish line... wherever that might be for you.
Build a culture of experimentation
Building a culture of experimentation in your organization is one of the best ways to stay on top of changing industry trends. Your business can improve its product, marketing, customer support, packaging, sales, customer acquisition, pricing, and positioning by experimenting.