Announcing a new feature is not just about creating and sharing a blog post on social media. Instead, it's about creating a standalone feature page that is designed to convert visitors into users. In this post, we'll explain why creating standalone feature pages is crucial for SaaS companies and provide examples of companies successfully implementing this strategy.
The Benefits of Standalone Feature Pages
Standalone feature pages offer several benefits over blog posts, including:
- Better User Conversion: Standalone pages are optimized for user conversion. They are designed to highlight the benefits of the new feature and provide a clear call to action for users to sign up. This can lead to a higher conversion rate compared to a blog post that is more focused on providing information about the new feature.
- Improved Design and Layout: Standalone pages allow for more creative freedom in terms of design and layout. This can result in a visually engaging and appealing page that captures the user's attention and encourages them to take action.
- Increased Search Engine Optimization (SEO): A standalone page can be optimized for SEO, which can help improve the page's ranking on search engine results pages. This can lead to more traffic and, ultimately, more conversions.
| Element | Description |
|---|---|
| Benefit-Driven Language | The page should clearly communicate the benefits of the feature and how it can improve the user's experience. |
| Clear Call-to-Action | The page should include a clear call-to-action that encourages visitors to try the feature. |
| Visually Appealing Design | The page should be visually engaging and easy to navigate, with a design that matches the company's branding. |
| Video Tutorials | Including a video tutorial can help users understand how to use the new feature and increase adoption rates. |
| Customer Testimonials | Including customer testimonials can help build trust and credibility with potential users. |
Slack's Standalone Page for Shared Channels
Let's take a look at an example of a SaaS company that effectively used a standalone feature page: Slack's Shared Channels.
Slack's standalone page for Shared Channels is visually engaging and uses benefit-driven language to highlight the benefits of the feature. The page features a prominent call-to-action that encourages users to sign up for the feature. Additionally, the page provides clear instructions on how to set up and use Shared Channels, making it easy for users to get started.
In contrast, the blog post announcing Shared Channels is more focused on providing information about the feature and is not optimized for user conversion. While the blog post does include a call-to-action to try the feature, it is not as prominent as the call-to-action on the standalone page.
Trello's Standalone Page for Card Reactions
Trello's standalone page for Card Reactions is another great example of a SaaS company effectively using a standalone feature page. The page uses benefit-driven language to highlight the benefits of the feature, such as increasing productivity and reducing miscommunication. It also includes a visually appealing design and a clear call to action to try the feature. The page also includes a video tutorial to help users understand how to use the new feature, which can be particularly helpful for those who are new to Trello.
HubSpot's Standalone Page for Conversations Inbox
HubSpot's standalone page for Conversations Inbox is an excellent example of a page that uses persuasive language to encourage users to try the feature. The page includes a bold headline stating, "Say Goodbye to Cluttered Inboxes," a benefit-driven statement that can resonate with many users. The page also includes a clear call to action to try the feature and a video tutorial that shows users how to use it.
Asana's Standalone Page for Portfolios
Asana's standalone page for Portfolios is a great example of a page that provides users with all the information they need to get started with the new feature. The page includes a video tutorial that walks users through the new feature, a detailed description of the benefits of the feature, and a clear call to action to try the feature. The page also includes customer testimonials, which can help build trust and credibility with potential users.
Zoom's Standalone Page for Virtual Backgrounds
Zoom's standalone page for Virtual Backgrounds is a visually appealing page that uses benefit-driven language to highlight the benefits of the feature. The page includes a clear call to action to try the feature and a video tutorial that shows users how to use it. Additionally, the page includes several examples of virtual backgrounds that users can use, which can help spark creativity and encourage users to try the new feature.
Standalone feature pages are an effective tool for SaaS companies looking to convert visitors into users when releasing a new feature. These pages offer better user conversion, improved design and layout, and increased SEO.