Imagine walking into a store to buy a new product, only to find the price tag missing. How frustrating would that be? You'd have no idea whether you were getting a good deal or being ripped off. Now imagine that same scenario, but with dozens of competing products all claiming to offer the same features. How would you choose? This is the challenge that potential customers face when evaluating SaaS products.
As a SaaS marketer, you need to make it easy for customers to see the value of your product compared to your competitors. That's where price comparison tables come in. In this guide, we'll show you how to use price comparisons to differentiate your product and win more customers. Whether you're a new startup or an established SaaS provider, you can't afford to ignore the power of pricing to drive sales. So let's dive in and see how to use price comparison tables to your advantage.
The Benefits of Price Comparison
Price comparison can be a highly effective marketing strategy for SaaS providers. Here are some of the benefits:
- Demonstrates Affordability: By comparing your pricing with the combined cost of several alternative products, you can highlight your product's affordability, which can make it more attractive to potential customers.
- Shows Unique Value Proposition: If your product offers enough features to replace multiple other products, price comparison can help demonstrate its unique value proposition.
- Drives Sales: By emphasizing the value and affordability of your product, you can drive more sales and increase market share.
Highlighting Affordability with Price Comparison
Once you've established your all-in-one advantage, it's time to use price comparison to highlight your product's affordability. Here's how:
- Compare your pricing with the combined cost of multiple alternative products that offer similar features. For example, you can compare the cost of your project management software with the cost of separate software for task management, collaboration, and time tracking.
- Use visual aids to show the cost savings. You can create a chart or infographic that compares the total cost of multiple alternative products with the cost of your all-in-one product. This makes it easy for potential customers to see the value of your product.
- Emphasize the convenience of using a single product instead of several alternatives. This saves customers time and effort, which is a valuable commodity.
If your SaaS product offers enough features, chances are that it alone can replace multiple other products. This is where the all-in-one advantage comes in. By offering a single product that replaces several alternatives, you can save your customers time, money, and effort.
Price Comparison for Different SaaS Products
Human Resource Management Software
| Competitor | Pricing per Employee per Month |
|---|---|
| ADP | $59.00 |
| Gusto | $45.00 |
| Zenefits | $40.00 |
| Our Product | $35.00 |
In this example, the SaaS provider can use price comparison to demonstrate the cost savings of their product compared to their competitors. By highlighting the unique features of their product, such as more robust reporting or better integration with other HR tools, they can also emphasize their value proposition.
Email Marketing Software
| Competitor | Pricing per Month for 10,000 Subscribers |
|---|---|
| Mailchimp | $74.99 |
| Constant Contact | $95.00 |
| AWeber | $69.00 |
| Our Product | $49.00 |
In this example, the SaaS provider can use price comparison to demonstrate the affordability of their email marketing software compared to their competitors. They can also emphasize unique features of their product, such as better automation or more advanced analytics.
Customer Relationship Management Software
| Competitor | Pricing per User per Month |
|---|---|
| Salesforce | $150.00 |
| HubSpot | $50.00 |
| Pipedrive | $24.90 |
| Our Product | $20.00 |
In this example, the SaaS provider can use price comparison to demonstrate the significant cost savings of their CRM software compared to their competitors. They can also emphasize unique features of their product, such as better lead scoring or more advanced integrations with other tools.
Price comparison can be a highly effective marketing strategy for SaaS providers, helping them differentiate their products and demonstrate their unique value proposition. By comparing pricing with multiple alternative products, SaaS providers can highlight their product's affordability and drive more sales. So next time you're looking for a way to stand out in a crowded market, consider the power of price comparison.