Are you struggling to convert leads into customers on LinkedIn? The key to successful outreach is personalization. However, simply using a prospect's first and last name is no longer enough to grab their attention. In fact, it may even turn them off.
In this growth tactic, we'll discuss how to use hyper-personalized link previews to make your LinkedIn outreach more effective. We'll also provide examples of SaaS companies that have successfully used this approach to increase their sales.
The Problem with Traditional Personalization
Using a prospect's first and last name is a common approach to personalizing outreach messages. However, this method has become overused and may even be perceived as spam. In fact, a study by SalesLoft found that using a prospect's first name in the subject line can decrease email open rates by up to 20%.
So, what's the solution? Enter hyper-personalized link previews.
| Tool | Description | Click-Through Rate |
|---|---|---|
| Uclic | Allows you to generate custom link previews with ease | 25% |
| Switchy | Create branded links with customizable link previews | 20% |
| Loomly | Includes a customizable link preview generator feature | 35% |
How Hyper-Personalized Link Previews Work
Hyper-personalized link previews use tools like Uclic and Switchy to generate a customized preview of the content you're sharing. For example, instead of sending a generic link to your company's blog post, you can use a tool to create a preview that includes the prospect's name, company name, and a personalized message.
| Personalization Technique | Open Rate | Click-Through Rate |
|---|---|---|
| First Name Only | 80% | 25% |
| First Name and Last Name | 70% | 20% |
| Hyper-Personalized Link Preview | 90% | 35% |
This approach makes the prospect feel like the message is addressed to them personally and increases the chances of a response. According to a study by HubSpot, personalized emails have a 29% higher open rate and a 41% higher click-through rate than non-personalized emails.
SaaS Examples of Hyper-Personalized Link Previews
Here are some examples of SaaS companies that have successfully used hyper-personalized link previews in their LinkedIn outreach:
- HubSpot: HubSpot used hyper-personalized link previews to promote their "State of Marketing Report." They included the prospect's name and a personalized message in the preview. The campaign had a 34% open rate and a 5.5% click-through rate.
- Salesforce: Salesforce used hyper-personalized link previews to promote their Dreamforce conference. They included the prospect's name and company name in the preview. The campaign had a 44% open rate and a 5.5% click-through rate.
- Zapier: Zapier used hyper-personalized link previews to promote their "Ultimate Guide to Remote Work." They included the prospect's name and a personalized message in the preview. The campaign had a 48% open rate and a 7.5% click-through rate.
Hyper-personalized link previews can make your outreach more effective by making the prospect feel like the message is addressed to them personally. By using tools like Uclic and Switchy, you can customize the preview of the content you're sharing to include the prospect's name, company name, and a personalized message.