You're always looking for ways to attract new customers and keep them engaged with your product. One of the biggest challenges you face is helping new users get started and understand the value of your offering. You want them to quickly see the benefits of your product so they become long-term users.
But what if you could provide a shortcut to help users get started? What if you could show them how to use your product effectively right from the start?
That's where cloneable templates come in. By providing pre-made templates that address common use cases, you can help new users get started quickly and showcase the different features of your product. And the benefits don't stop there. Cloneable templates can also improve your search engine optimization, act as effective lead magnets, and improve user retention rates.
| Type of Template | Description |
|---|---|
| Industry-Specific | Templates tailored to a specific industry or business type |
| Use-Case Specific | Templates designed for a particular use case, such as project management or marketing |
| Feature-Specific | Templates that highlight a particular feature or set of features within the product |
| Customizable | Templates that can be customized by users to fit their specific needs |
In this post, we'll explore the benefits of building a cloneable templates library for your SaaS product and provide examples of companies that have successfully implemented this strategy. By the end of this article, you'll understand how cloneable templates can improve both acquisition and activation for your SaaS product and be ready to take the first steps toward building your own library.
| Benefits | Description |
|---|---|
| Improved SEO | Templates pages are ideal for SEO, as long-tail keywords that include the word "template" usually perform well on search engines. |
| Lead magnets | Templates can be used as lead magnets on websites like Product Hunt, helping to attract potential customers. |
| Faster user onboarding | Cloneable templates can help users get started with your product quickly, improving user activation rates. |
| Showcasing features | Templates allow you to showcase different features of your product, giving users a better understanding of its capabilities. |
| Improved user retention | By helping users get more value from your product, you can improve user retention rates and grow your business. |
Benefits for User Acquisition
Here are some of the ways cloneable templates can improve your user acquisition:
- Improved search engine optimization (SEO): Cloneable templates pages are usually ideal for SEO as long-tail keywords that include the word "template" usually perform well on search engines. This means that by building a cloneable templates library, you can increase your website's visibility and attract more potential customers.
- Effective lead magnets: Cloneable templates can also be used as lead magnets on websites such as Product Hunt, where users can download them in exchange for their contact information. This can help you build your email list and generate leads for your sales team to follow up with.
- Demonstrate product value: By providing pre-made templates that address common use cases, you can demonstrate the value of your product to potential customers before they even sign up. This can increase their likelihood of converting and becoming long-term users.
| Steps | Description |
|---|---|
| Identify common use cases | Determine the most common use cases your users have and translate them into templates. |
| Design templates | Create visually appealing templates that effectively address the identified use cases. |
| Test templates | Make sure the templates are user-friendly, easy to use, and provide value to the user. |
| Publish templates | Publish the templates on your website, social media, and other channels where potential users can discover them. |
| Promote templates | Promote the templates through email marketing, social media, and other channels to attract users to your product. |
| Monitor results | Monitor how users are engaging with the templates and adjust your strategy accordingly. |
Benefits for User Activation
Here are some of the ways cloneable templates can improve your user activation:
- Get users started quickly: Nothing's worse for a new user than arriving on a blank canvas not knowing what to do next. Cloneable templates can help them get to grips with your product and see what it does faster. By providing pre-made templates that address common use cases, users can quickly see the value of the product and start using it more effectively.
- Showcase product features: Cloneable templates can also help you showcase features of your product that users may not have been aware of. By providing pre-made templates that highlight different features of your product, you can help users discover new ways to use it and increase their engagement.
- Improve user retention: By providing pre-made templates that address common use cases, you can help users get more value from your product and increase their likelihood of becoming long-term users. This can improve user retention and reduce churn rates.
| Company | Product | Template Examples |
|---|---|---|
| Notion | All-in-one workspace | Meeting notes, project planning, product roadmaps |
| Slite | Collaborative notes app | Employee onboarding, meeting agendas, project planning |
| Trello | Project management tool | Marketing campaigns, event planning, software development |
| Hubspot | Marketing, sales, and service software | Social media content calendar, email newsletter, blog post template |
| Asana | Project and task management tool | Sales pipeline, editorial calendar, hiring process |
SaaS Examples of Cloneable Templates Libraries
Here are some examples of SaaS companies that have successfully implemented cloneable templates libraries:
- Notion: Notion is a productivity tool that allows users to create notes, databases, and project management tools in a single platform. Notion's cloneable templates library includes pre-made templates for everything from personal to business use cases. For example, there are templates for tracking your daily habits, managing a content calendar, and even running a startup. With over 1,000 templates to choose from, Notion users can quickly get started with the app and customize the templates to their needs.
- Trello: Trello, the popular project management tool, has a wide range of templates available for different use cases, such as managing a team, planning a marketing campaign, or organizing an event. Trello's templates library helps users get started quickly and showcases the different features of the tool.
- HubSpot: HubSpot, the inbound marketing and sales platform, has a library of templates for different marketing and sales activities such as email campaigns, landing pages, and sales proposals. HubSpot's templates help users get started quickly and showcase the different features of the platform, making it easier for them to create effective marketing and sales materials.
Building a cloneable templates library can be a valuable addition to a SaaS product's features and can help improve both acquisition and activation.
By providing pre-made templates that address common use cases, you can help users get more value from your product, improve user retention, and ultimately grow your business.