Ad retargeting is an essential part of any marketing strategy. It helps you to re-engage potential customers who have shown interest in your product but didn't convert. But what if you could extend your ad retargeting beyond your website visitors? What if you could reach people who click on external links to sites you don't own, such as affiliate offers or blogs in your niche?
The Challenge with External Links
The challenge with external links is that you don't own the website you're sending traffic to. Therefore, you can't add your tracking pixels to those pages. As a result, you're missing out on a vast opportunity to retarget those visitors with your ads.
The Solution: Replug
Fortunately, there is a solution that can help you overcome this challenge. It's called Replug, a link management platform that allows you to include your Facebook Pixel in every link you share, even if it's an external link.
Replug makes it easy to create branded, trackable links that you can share on social media, email campaigns, and other channels. By adding your Facebook Pixel to these links, you can capture valuable data about the people who click on them, such as:
- Their interests and preferences
- Their demographics
- Their behavior on your website
| Benefit | Description |
|---|---|
| Expand retargeting opportunities | Replug allows you to retarget audiences from external links you share, not just those on your website |
| Improve ad performance and conversions | By creating highly relevant ads for retargeted audiences, you can improve your ad performance and boost your conversion rates |
| Simplify ad retargeting management | Replug provides a single platform for managing all your ad retargeting efforts, streamlining your workflow and saving you time |
| Maximize your ad spend by targeting interested leads | By retargeting audiences who have already shown an interest in a specific topic, you can maximize your ad spend and target high-quality leads |
| Easily create custom landing pages for retargeting | Replug allows you to create custom landing pages for retargeting audiences, increasing the relevance of your ads and improving conversions |
The Benefits of Using Replug
Using Replug to include your Facebook Pixel in every link you share has several benefits, including:
1. Expanded Retargeting Opportunities
With Replug, you can retarget people who click on your links, even if they don't visit your website. This expands your retargeting opportunities, allowing you to reach more potential customers and increase your chances of conversion.
2. Better Ad Performance
By retargeting people who have shown interest in a particular topic, you can create highly relevant ads that are more likely to convert. This can lead to better ad performance and a higher return on your advertising investment.
3. Easy Setup
Setting up Replug is easy and straightforward. It only takes a few minutes to create your account, add your Facebook Pixel, and start creating branded, trackable links.
The tools like Replug or JotURL are excellent solution for SaaS marketers looking to expand their ad retargeting opportunities beyond their website visitors. By using these platforms, you can easily add your Facebook Pixel to every link you share, including external links. You can capture valuable data and create highly relevant ads that can convert potential customers.