|Deal-Killer||Percentage of Sales Lost|
|Slow response time||29%|
|Lack of information||17%|
|Lack of budget||14%|
|Lack of authority||11%|
|No compelling reason to buy||10%|
In the fast-paced world of SaaS sales, every second counts. You can have the best product in the world, but if you can't close deals quickly, your competitors will swoop in and steal your prospects. One of the biggest deal-killers in B2B sales? Time. That's why SaaS companies need to prioritize speed throughout the sales cycle. The good news is, real-time alerts can help you do just that.
Real-time alerts are like your own personal sales assistant, notifying you in real time when a prospect takes a specific action. From visiting your pricing page to signing up for a free trial, real-time alerts enable you to respond quickly and efficiently, increasing the chances of closing deals faster. In this post, we'll show you how real-time alerts work and give examples of how SaaS companies can use them to their advantage. So, are you ready to start closing more deals and beating the competition? Let's dive in.
What Are Real-Time Alerts?
Real-time alerts are notifications that are sent to sales reps in real time when a prospect takes a specific action. These actions can be anything from visiting a pricing page to signing up for a free trial. Real-time alerts enable sales reps to respond quickly and efficiently to these actions, increasing the chances of closing deals faster.
|Product Usage Threshold||Notifies sales reps when a prospect has reached a certain threshold of product usage, indicating solid intent to buy.|
|Pricing Page View||Alerts sales reps when a prospect visits your pricing page, indicating a strong interest in your product.|
|Freemium Feature Usage||Notifies sales reps when a prospect has reached a certain level of usage or visits to gated features on freemium products, indicating they are ready to upgrade.|
|Free Trial Start||Alerts sales reps when a prospect starts a free trial, allowing them to provide support and answer any questions in real-time.|
|Website Engagement||Notifies sales reps when a prospect visits multiple pages on your website in one day, indicating they are actively researching your product.|
Examples of Real-Time Alerts in SaaS Companies
Let's look at some examples of how SaaS companies can use real-time alerts to their advantage:
|Segment||Aggregates customer data from multiple sources and sends it to your tools|
|Mixpanel||Tracks user behavior in your product and delivers insights|
|Amplitude||Provides advanced analytics on user behavior|
|Intercom||Combines live chat, email, and customer data to help you communicate with prospects and customers|
Example 1: Tracking Product Usage
One SaaS company wanted its sales team to track product usage among prospects. They wanted reps to be able to reach out immediately once an account hit a threshold, signifying a solid intent to buy. The company used its Customer Data Platform to aggregate product usage data and push notifications directly to sales reps in Slack when their accounts hit the threshold.
Example 2: Freemium Products
Freemium products are an excellent way for SaaS companies to attract prospects and convert them into paying customers. Real-time alerts can be used to notify sales reps when prospects hit certain usage levels or visits to gated features on freemium products. This enables reps to reach out to these prospects and offer them an upgrade or a personalized demo to close the deal.
Example 3: Free Trials
Free trials are a popular way for SaaS companies to attract prospects and let them experience their product before they buy. Real-time alerts can be used to notify sales reps when prospects sign up for a free trial. This enables reps to reach out to these prospects and offer them support, answer any questions they may have, and guide them toward a purchase.
Example 4: Website Engagement
Prospects engaging with a SaaS company's website will likely be interested in their product. Real-time alerts can be used to notify sales reps when prospects visit multiple website pages in one day or spend a certain amount of time on the website. This enables reps to reach out to these prospects and offer them a personalized demo or answer any questions they may have.
Real-time alerts can be a game-changer for SaaS companies looking to close deals faster. By tracking prospects' activities and sending real-time alerts to sales reps, SaaS companies can respond quickly and efficiently to these actions, increasing the chances of closing deals. Whether it's tracking product usage, freemium products, free trials, or website engagement, real-time alerts can help SaaS companies stay on top of their game and close more deals.