Are you a SaaS company struggling to convert your email list into paying customers? You're not alone. Building an extensive email list is an important first step, but sending a cold sales email to someone who isn't expecting it can scare them off. That's where pretargeting comes in.

Pretargeting is the process of showing ads to your email list on social media platforms before sending them an email blast. This warms them up to your product and increases the chances of them converting into paying customers.

Imagery Ad Copy
An image of a person using your SaaS product on their laptop "Effortlessly manage your projects with our intuitive project management software. Sign up now for a free trial!"
A graphic that showcases the features of your SaaS product "Get more done in less time with our all-in-one productivity platform. Try it out today and see the difference!"
An animated video that explains the benefits of your SaaS product "Say goodbye to the headaches of managing your team's tasks. Our project management software makes it easy. Start your free trial now!"

How to Pretarget for SaaS Companies

There are several steps you can take to successfully pretarget your email list:

  1. Choose the right social media platform: Facebook and Twitter are the most popular platforms for pretargeting, but depending on your target audience, LinkedIn or Instagram may be a better fit.
  2. Utilize Custom Audiences or Tailored Audiences: Facebook's Custom Audiences service and Twitter's Tailored Audiences allow you to upload your list of email addresses and target those users with ads.
  3. Create compelling ads: Your ads should be eye-catching and highlight the benefits of your product. Use imagery, similes, and hyperbole to make them stand out.
  4. Set your budget: Determine how much you're willing to spend on your pretargeting campaign and set your budget accordingly.
  5. Monitor your results: Keep track of your campaign's performance and adjust your strategy as needed.

SaaS Pretargeting Success Story

One example of a successful pretargeting campaign comes from a SaaS company that offers project management software. They uploaded their email list to Facebook's Custom Audiences service and showed ads to their target audience for two weeks before sending an email blast.

The results were impressive:

  • The pretargeting campaign had a click-through rate of 5.2%, compared to the industry average of 1.91%.
  • The email open rate was 32%, compared to the industry average of 17.8%.
  • The conversion rate was 15%, which was significantly higher than their previous email campaigns.

By warming up their email list with pretargeting, this SaaS company was able to increase their conversion rate and generate more revenue.

Pretargeting is a powerful strategy for SaaS companies looking to convert their email list into paying customers. By showing ads to your email list on social media before sending them an email blast, you can warm them up to your product and increase the chances of conversion. Remember to choose the right platform, create compelling ads, set your budget, and monitor your results to achieve success.