Are you tired of fighting tooth and nail for every new customer, only to see them slip away to your competitors? It's time to take a new approach. Instead of trying to outspend and out-advertise your rivals, why not steal their customers out from under them? It may sound ruthless, but it's a smart business strategy that can give you a leg up in a crowded market. In this guide, we'll show you how to find your competitors' users, engage with them, and turn them into loyal customers of your own. With the right tactics and tools, you can poach your way to the top and dominate your industry.
Why Steal Your Competitors' Customers?
The SaaS market is highly competitive, and it can be challenging to stand out from the crowd. However, if you can offer a better product or service than your competitors, there is a huge opportunity to capture their customers. Here are some benefits of stealing your competitors' customers:
- Gain market share: By taking customers away from your competitors, you can increase your market share and establish your business as a leader in your niche.
- Increase revenue: The more customers you have, the more revenue you can generate. By stealing your competitors' customers, you can increase your revenue without having to invest in expensive marketing campaigns.
- Improve your product: By understanding why customers are leaving your competitors, you can improve your product and provide a better experience for your customers.
| Competitor | Strengths | Weaknesses | Opportunities | Threats |
|---|---|---|---|---|
| Competitor A | High brand recognition, Feature-rich product | Expensive pricing, Poor customer support | Expand to new markets, Develop new integrations | New competitors entering the market |
| Competitor B | Low pricing, Strong community engagement | Limited features, Poor scalability | Expand to new markets, Enhance product features | Larger competitors with more resources |
| Competitor C | High product reliability, Extensive documentation | Limited integrations, Outdated UI | Develop new integrations, Enhance UI/UX | New entrants disrupting the market |
A Sample Competitor Analysis
How to Steal Your Competitors' Customers
Here are some effective strategies for stealing your competitors' customers:
1. Target Competitors' Keywords
One way to attract your competitors' customers is to target keywords related to their product or service. By creating landing pages that rank for these keywords, you can attract users who are searching for alternatives to your competitors. Some keywords you can target include:
- "Best Competitor X alternatives"
- "Review of Competitor X"
- "You vs. Competitor X"
- "Competitor X vs. Competitor Y"
2. Answer Relevant Questions on Quora
| Keyword | Monthly Views | Upvotes | Answer Length |
|---|---|---|---|
| Competitor 1 alternatives | 10,000 | 25 | 300 words |
| Competitor 2 vs Competitor 3 | 5,000 | 20 | 500 words |
| Best Competitor 4 features | 2,500 | 15 | 400 words |
| Competitor 5 pricing | 1,000 | 10 | 200 words |
| Competitor 6 review | 3,000 | 18 | 350 words |
Identify the most relevant Quora questions related to competitors and prioritize answering them based on the number of monthly views, upvotes, and answer length.
Quora is a great platform for reaching potential customers who are searching for answers to specific questions. By answering questions related to your competitors' products or services, you can establish yourself as an expert in your niche and attract users who are looking for alternatives. Some questions you can answer include:
- "What are the best alternatives to Competitor X?"
- "Why should I switch from Competitor X to your product?"
- "What makes your product better than Competitor X?"
3. Engage with Negative Reviews
| Competitor | 5-star reviews | 4-star reviews | 3-star reviews | 2-star reviews | 1-star reviews |
|---|---|---|---|---|---|
| Competitor 1 | 250 | 150 | 100 | 75 | 50 |
| Competitor 2 | 175 | 125 | 75 | 50 | 25 |
| Competitor 3 | 200 | 100 | 50 | 25 | 10 |
| Your Company | 50 | 25 | 10 | 5 | 2 |
Identify competitors' strengths and weaknesses based on customer reviews and target users who left negative reviews to introduce your products.
Many customers who leave negative reviews for your competitors may be open to trying a new product. Engaging with these customers and offering a better solution can attract new customers and increase your revenue. Here are some ways to engage with negative reviews:
- Use review sites like Capterra or G2 to find negative reviews of your competitors.
- Reach out to the customers who left these reviews and offer a personalized solution to their problems.
- Provide excellent customer support to ensure that these customers have a great experience with your product.
4. Track Competitors' Feature Requests
By tracking your competitors' feature requests, you can identify potential customers who are looking for specific features that your product offers. Here are some ways to track your competitors' feature requests:
- Monitor your competitors' feature request pages and engage with users requesting features your product offers.
- Use tools like UserVoice or Feature Upvote to track feature requests across multiple platforms.
- Create content highlighting the features your competitors are missing, and promote it to potential customers looking for these features.
Example: Supermetrics
Supermetrics is a Finnish-based SaaS company that offers marketers a suite of data integration tools. They enable businesses to consolidate their data from various sources and create automated reports for better insights.
To steal their competitors' customers, Supermetrics employs several tactics:
- SEO: Supermetrics ranks for competitor keywords such as "alternatives to X tool," "comparison of X and Y tools," and "X tool pricing."
- Review sites: Supermetrics monitors review sites such as Capterra and G2 for negative reviews of their competitors. They engage with these users and offer personalized solution that meets their needs.
- Integrations: Supermetrics identifies its competitors' integrations and creates similar integrations with better features and pricing.
- Community engagement: Supermetrics engages with its competitors' users in various online communities such as Reddit, Quora, and Facebook groups. They offer value by answering their questions and sharing relevant content.
By using these tactics, Supermetrics was able to grow its customer base and revenue significantly. Today, they are one of the leading data integration companies in the world, with more than 600,000 users in over 120 countries.
Stealing your competitors' customers can be a highly effective way to grow your SaaS business and increase your revenue.
By targeting your competitors' keywords, answering relevant questions on Quora, engaging with negative reviews, and tracking your competitors' feature requests, you can attract potential customers who are looking for a better solution.