You walk into a store, and instead of the company advertising its products, it's the customers proudly displaying what they've created with them. This is the power of showcasing your customers' work.
Even in SaaS companies, highlighting your product's value to your customers is key to building trust and driving sales. In this blog, we'll explore why showcasing your customers' work is essential and provide examples of SaaS companies that are doing it right.
The Power of Social Proof
Social proof is the concept that people are more likely to follow the actions of others if they believe that those actions lead to successful outcomes. By showcasing your customers and the content they create using your product, you create social proof to influence potential customers to buy it.
According to a recent study, 92% of consumers read online reviews before making a purchase. Additionally, 84% of people trust online reviews as much as they trust personal recommendations from friends and family.
You can tap into the power of social proof by showcasing your customers and their success stories. When potential customers see others succeeding with your product, they're more likely to trust that your product can help them achieve similar success.
Why Showcase Your Customers?
Showcasing what your customers create using your product is a powerful way to create social proof and build credibility with potential customers. By highlighting the success stories of your users, you can inspire and motivate other users to see the possibilities of your product.
According to a survey conducted by BrightLocal, 88% of consumers trust online reviews as much as personal recommendations. Moreover, 72% of consumers will only take action after reading a positive review. This means showcasing your customers and their achievements can significantly impact your bottom line.
How to Showcase Your Customers?
|Success Story Type||Description|
|Case Studies||In-depth analysis of how a customer achieved success using your product|
|User-Generated Content||Content created by customers, such as reviews, testimonials, and social media posts|
|Tutorials and How-To Guides||Step-by-step instructions on how customers can use your product to achieve a specific goal|
|Expert Interviews||Interviews with industry experts who have achieved success using your product|
|Milestone Celebrations||Celebrate customer milestones, such as reaching a certain revenue or customer goal, to showcase the impact of your product|
Types of Customer Success Stories to Share
Here are a few ways you can showcase your customers' creations and build social proof:
|Highlight Diverse Customers||Showcase a diverse range of customers to appeal to a wider audience and show that your product can work for anyone|
|Use Clear and Compelling Headlines||Use headlines that clearly communicate what the customer achieved and why it's impressive|
|Make it Easy to Share||Make it easy for customers to share their work by providing clear instructions and social sharing buttons|
|Provide Context||Provide context for the customer work, such as the customer's industry or business size, to help readers understand how it applies to them|
|Include Multimedia||Use multimedia, such as images, videos, or infographics, to help showcase the customer's work in an engaging way|
- Wistia: Wistia features a "Customer Showcase" section on its website where they showcase videos created by its customers. These videos range from promotional content for small businesses to training videos for large corporations.
- Shopify: Shopify has a dedicated section of their website called "Shopify Success Stories," where they showcase their customers' work. These stories feature a diverse range of businesses, from fashion retailers to pet stores, all of whom have used Shopify to grow their online sales.
- Salesforce: Salesforce has a section on its website called "Customer Success Stories," where it shares the success stories of its customers across different industries. The stories feature real-life examples of how businesses have used Salesforce to increase sales, improve customer satisfaction, and streamline their operations. By showcasing these success stories, Salesforce demonstrates the value of its product and provides social proof that can help drive new business.
Showcasing what your customers create using your product is a powerful way to create social proof and build credibility with potential customers.
By highlighting the success stories of your users, you can inspire and motivate other users to see the possibilities of your product. Use UGC, case studies, testimonials, and success stories to showcase your customers' creations and build social proof.