Imagine you’re shopping for a new car. You have two options: a sleek sports car that can go from 0 to 60 in seconds or a clunky old sedan that barely starts. Which one would you choose?
Now imagine that both cars cost the same. Suddenly, the choice becomes obvious.
That’s the power of an all-in-one price comparison. It’s a way to show your potential customers how much value they get from your product compared to your competitors.
An all-in-one price comparison is especially effective for SaaS products that offer multiple features and benefits in one package. For example, if your product is a CRM tool that also includes email marketing, chat support, and analytics, you can compare your pricing with how much it would cost to use separate tools for each function.
This way, you can highlight the affordability and convenience of your product, and make your competitors look expensive and complicated.
But how do you create an all-in-one price comparison that works? Here are some tips:
Choose Your Competitors Wisely
You don’t want to compare yourself with every other product in your category. That would be overwhelming and confusing for your customers.
Instead, pick a few competitors that are relevant and popular in your market. Ideally, they should be products that your customers are already familiar with or considering.
For example, if you’re selling a project management tool for small businesses, you might want to compare yourself with Asana, Trello, and Basecamp.
Use Real Data
Don’t make up numbers or use outdated information for your comparison. You want to be honest and accurate with your customers.
Use real data from your competitors’ websites or third-party sources to show their pricing plans and features. If possible, include screenshots or logos to make it more visual and credible.
For example, if you’re selling a video conferencing tool for remote teams, you might want to show how much Zoom, Google Meet, and Skype charge per month per user.
Highlight Your Advantages
Don’t just list the features and prices of each product. Show how yours stands out from the rest.
Highlight the features that are unique or superior to your competitors’. Emphasize the benefits that matter most to your customers. Use bold text or colors to draw attention to them.
For example, if you’re selling an online course platform for educators, you might want to show how yours offers unlimited students, custom domains, and interactive quizzes, while others have limits or charge extra fees for them.
Add Social Proof
Adding social proof to your comparison is one of the best ways to boost your credibility and persuade your customers. Social proof is any evidence that shows how other people trust or use your product. It can be anything from testimonials, reviews, ratings, case studies, awards, or logos of well-known customers or partners.
For example, if you’re selling a podcast hosting platform for creators, you might want to show how many podcasts are hosted on yours, how many downloads they get per month, and what some of them have said about their experience.
Test and Optimize
Finally, don’t just create one version of your comparison and call it a day. Test different variations of it with real customers and see what works best. You can use tools like Google Optimize or Optimizely to run A/B tests on different elements of your comparison, such as layout, copy, images, or colors. Measure how each version affects key metrics like conversions, sign-ups, or revenue. Then optimize accordingly.
An all-in-one price comparison is a powerful way to showcase your pricing and value proposition to potential customers. By following these tips, you can create one that will make them choose your product over others in no time.