In the competitive world of SaaS, getting users to try out your product is half the battle. The real challenge lies in getting them to stick around and become paying customers. That's where gamifying free trials comes in - a strategy that can significantly increase user engagement, retention, and conversion rates.
What is Gamified Free Trial Extension?
Gamified free trial extension is a strategy that incentivizes users to engage with your product by offering additional free trial days for completing specific actions within the product. These actions are tied to key outcomes that users can achieve by using the product, such as setting up integrations, inviting colleagues, or adding credit card information.
|Action Completed||Additional Free Trial Days Earned|
|Entered product name||2 days|
|Added first idea||1 day|
|Set up integration||5 days|
|Invited colleague||3 days|
|Added credit card information||10 days|
Example of Gamified Free Trial Extension in Action
The Benefits of Gamified Free Trials
Gamified free trials have been proven to be highly effective in increasing user engagement, retention, and conversion rates. Here are some benefits of using gamified free trials in your SaaS product:
How to Implement Gamified Free Trials in Your SaaS Product
Here are the steps to implement gamified free trials:
Step 1: Identify Key Outcomes
Identify critical outcomes that users can achieve by using your product. These outcomes should be aligned with your product's value proposition and achievable within the trial period.
Step 2: Determine Free Trial Extensions
Determine the number of free trial days users can earn to complete each key outcome. This should be based on the level of effort required to achieve the outcome and the perceived value of the outcome to the user.
Step 3: Implement Free Trial Extensions
Implement the free trial extensions within your product. This can be done through an automated system that tracks user actions and extends the trial accordingly.
Step 4: Test and Optimize
Test and optimize the gamified free trial strategy based on user behavior and conversion rates. Use data analytics to measure user engagement, retention, and conversion rates to identify the most effective actions in increasing engagement and retention.
Step 5: Communicate the Strategy
Communicate the gamified free trial strategy to your users to encourage them to engage with your product and earn additional free trial days. Use messaging within your product, email marketing, and social media to communicate the strategy and encourage users to take action.
Step 6: Monitor and Adjust
Monitor the performance of the gamified free trial strategy over time and adjust it as needed. Keep track of user feedback and adjust the strategy to improve user engagement and conversion rates.
Gamified Free Trial Extension in Action
ProdPad, a product management software company, successfully implemented the gamified free trial extension strategy. Here's how it worked:
- Users start their trial with 7 days free.
- Users can earn additional free trial days to complete specific actions within the product.
- The actions are tied to critical outcomes within the product, such as adding an idea or setting up an integration.
- Users who completed all the steps could unlock the maximum trial time of 28 days.
ProdPad's gamified free trial extension strategy had several positive outcomes:
- Users who completed the steps were teaching themselves how to use the product, leading to an increased probability of becoming a paid customer.
- The strategy allowed ProdPad to track and measure user engagement, identify the most effective actions in increasing engagement and retention, and optimize the strategy over time.
A gamified free trial extension is a powerful strategy that can significantly increase user engagement, retention, and conversion rates in SaaS products.
By incentivizing users to engage with your product more meaningfully, you can improve their understanding of the product's capabilities and benefits, leading to a higher likelihood of converting them into paying customers.