That feeling of being in a one-sided relationship where you're putting in all the effort and your prospect is giving you nothing in return? It's frustrating. And it can leave you feeling powerless. But what if we told you there was a way to turn the tables and make them chase you? A way to create urgency and filter out uninterested prospects while positioning yourself as the prize?
It's called a breakup email, and it's one of the most effective follow-up strategies for salespeople, particularly those in the SaaS industry. In this post, we'll show you why breakup emails work, give you examples of how to write them, and share tips to ensure your breakup emails leave a lasting impression on your prospects. So, get ready to say goodbye to ineffective follow-up strategies and hello to the power of the breakup email.
What is a Breakup Email?
A breakup email is a final email sent to a prospect who has not responded to previous attempts at communication. It's essentially a way to cut ties while still leaving the door open for future communication. By being the one to walk away, you change the dynamic of the interaction and put the power in your hands. This strategy can be effective for both outbound emails (sending emails to people who have never shown interest in your product) and inbound emails (sending emails to people who have shown some interest, like signing up for a trial).
|E-Commerce||Abandoned Cart Recovery|
|SaaS||Trial or Demo Conversion|
|Real Estate||Re-Engaging with Inactive Leads|
|B2B||Closing Deals with Slow-Moving Prospects|
|Recruiting||Following Up with Candidates Who Haven't Responded|
|Financial Services||Encouraging Prospects to Sign Up for a Consultation|
Why Are Breakup Emails Effective?
- Creates a sense of urgency: A breakup email can create a sense of urgency for the prospect to act. They know this is their last chance to engage with you before moving on.
- Positions you as the prize: You position yourself as the prize by walking away. This can make the prospect more interested in what you have to offer.
- Filters out uninterested prospects: Breakup emails can help you identify which prospects are truly interested in your product. If they don't respond to your breakup email, it's a clear signal that they're not interested.
- Provides closure: A breakup email provides closure for both you and the prospect. You know you've done everything you can to engage them, and they know you won't contact them again.
|Subject Line||Should grab attention and clearly communicate the purpose of the email|
|Opening||Should be personal and empathetic, addressing any potential roadblocks or objections|
|Body||Should be brief and to the point, highlighting the value of your product/service and creating urgency|
|Call-to-Action||Should be clear and concise, giving the prospect a clear next step to take|
|Closing||Should be friendly and professional, leaving the door open for future opportunities|
How to Write a Breakup Email
When writing a breakup email, keep a few things in mind:
- Be direct: Make it clear that this is the last email you'll be sending them. Use a subject line that reflects this.
- Provide value: Offer one last piece of value in your email, such as a helpful resource or a final discount.
- Be empathetic: Acknowledge that you understand they may be busy or have other priorities.
- Leave the door open: Let them know that if they change their mind in the future, they can reach out to you.
Here's an example of a breakup email for a SaaS product:
Subject: Our final goodbye Hi [Prospect], I hope this email finds you well. I wanted to follow up on my previous emails to see if you had any questions about [Product]. I understand that you may be busy or have other priorities, so I won't take up any more of your time. However, before we part ways, I wanted to offer you one last piece of value. We recently released a new whitepaper on [related topic], which I think you'll find helpful. You can download it here: [link]. If you change your mind in the future and want to learn more about [Product], feel free to reach out to me directly. Thanks for considering [Product] and best of luck with your [related goal]. Best regards, [Your Name]