Let's be honest. You're here because you want to write an effective product launch email. And I'm here because I want to help.

So let's get started: what is a product launch email? Well, it's an email that you send out when your new product goes live. It contains all the information about your product and how to buy it, as well as a few critical calls-to-action (CTAs) like "buy now" or "subscribe."

Why do we need these emails? Because they are the gateway between our potential customers and our products—they're where we can begin building relationships with our customers and start turning them into paying customers. Without them, we'd just be shouting into an empty room...which is no fun at all!

But how do we write effective ones? Well, there are plenty of articles out there on the subject—and they all say something different! That's why I decided to compile my own list of tips and tricks for writing amazing product launch emails—so you'll know exactly what to do.

It should have a captivating subject line.

It's important to have an eye-catching subject line. The subject line of your email should be clear and descriptive, short and to the point, compelling, relevant to your product/service/solution, and unique and personalized so that each reader gets a different version based on their preferences.

It should have a relevant preheader.

A preheader is the first paragraph of text at the top of an email. It's sometimes called "the teaser." It should be short and sweet—just enough to get people excited about what's in store. If you don't have something exciting in your preheader, people will probably just click away from your email without reading it.

For example: "Discover how we made $100K in 90 days using [the new tool]!" Or "[The new tool] is coming soon — here's how you can save yourself from getting crushed by [the competitor].

It should have an attractive design.

It should have an attractive design. An effective email campaign should look great on any device, so test it thoroughly before sending it. Make sure all email elements are spaced out properly for smaller screens (e.g., mobile) and that there is no unnecessary text or imagery that might get in the way of readers' ability to read and digest your content quickly.

You also want your design to be clean and easy to read: using simple fonts, sans-serif fonts (like Arial) rather than serifs (like Times New Roman), limiting colors used in your designs as well as using white space effectively can help achieve this effect without being overly distracting from the primary purpose of your message—in this case, introducing your new product release! Make sure people know exactly how much time they have left before launch by incorporating countdown timers into every aspect of their marketing efforts leading up until launch day itself!

It should include a clear Call-to-Action.

A call-to-action statement at the end of your email tells readers what you'd like them to do next. A clear and concise call-to-action can help increase the effectiveness of your email, while a poorly written one may leave customers confused or frustrated:

  • Make sure that it's relevant. The best way to ensure customers respond positively to a product launch email is by making sure the call-to-action matches their interests.
  • Make it easy for people to act on it. When asking someone to take action (buy an item, sign up for something), make sure the form or page they need accesses quickly from within the sales copy so that they'll complete it without having to hunt around too much first.
  • Keep things simple but specific enough so there's no confusion over what exactly you want to be done at this point.

It should be mobile optimized.

You should be able to read your email on a phone or tablet.

You must optimize the design for mobile because people are likely to receive your email in their inboxes as they're scrolling through their phone screens without looking at it too carefully. The last thing you want is for them to have to zoom in and out or scroll all over so that they can read what you wrote.

Make sure the font size is not too small: If your font size is too small, people will not be able to read it and may even think it's spam!

Make sure there isn't text near the edge of the screen: People don't like reading when there's text at both ends of their screen. It makes them feel like they're being forced into something (and we don't want that!). So make sure there aren't any lines or boxes next to important details like prices, deadlines, etc. Otherwise, readers will probably skip right over them when scrolling through their inboxes – which means fewer conversions!

It should include one strong offer.

Every email has to offer something of value to the reader. Otherwise, they're going to hit delete and move on with their day. You want your offer to be unique and relevant—something you can't get anywhere else. Do some research to make sure you have a good grasp of what your audience will find valuable! Look at the most common questions people ask about your product. Once you have an idea of what issues are important to them, create content around that topic that looks like it was specifically designed for them—and make sure it aligns with what you're promoting in this email!

For someone to take action after reading an email series, they need three things: 1) trust, 2) knowledge 3) confidence. You must provide enough information so that they know why they should buy from you instead of somewhere else online.

It should use the word "you" and appeal to the reader's emotions.

The best way to get someone to click through or read a product launch email is by making it sound like you're talking directly to them. Do this by referencing the reader's experience or using their name in your email. For example, if you're sending an email about a new app that helps people build better websites, try writing something like: "I know how hard it can be for small businesses and freelancers just starting out with their website." By addressing your audience personally, you'll be able to create a more personal connection with them—which makes them more likely to engage with what you have to say.

Another way of connecting with readers is by telling stories that show how they will benefit from using your product (or service). Try sharing one of these examples in your next launch email: "When I was working as a freelance designer several years ago, one of my clients hired me as an illustrator for their company logo design project." This shows that not only are we empathizing with our readers but also providing practical advice on how they will benefit from using our products/services!

It should create urgency.

The email should create urgency, which is when you make your customers feel like they need to take action immediately.

You can do this by using language such as "limited time offer" or "only available for a limited time." The more you can emphasize that there are only so many items left before the deal expires, the more likely your readers will be convinced that they need to take action now.

You also need to explain why there are limited quantities and why those quantities are ending soon (so your subscribers will understand what's at stake).

You can write an effective product launch email by following these steps.
  • Plan your launch email campaign well in advance.
  • Write your launch email in a way that will grab your target audience's attention.
  • Be sure you have a clear call to action at the end of your launch email.
  • Make sure your launch email is mobile optimized because customers increasingly access emails from their phones and tablets.