Do you know that your SaaS company could be missing out on valuable website traffic and potential customers just because someone mentioned your brand online without linking back to your website? It's time to turn those unlinked brand mentions into backlinks for your SaaS website. In this article, we'll guide you through the process and provide examples of how you can implement this strategy for your SaaS business.
| Tool | Description |
|---|---|
| Mention | Monitors brand mentions across the web and social media. |
| BuzzSumo | Helps identify content related to your industry and track your brand mentions. |
| Google Alerts | Set up alerts for your brand name and receive notifications whenever your brand is mentioned online. |
Step 1: Identify Unlinked Brand Mentions
The first step in converting unlinked brand mentions into backlinks is to identify them. Luckily, there are several tools you can use to help you with this process:
- Mention: This tool allows you to monitor your brand mentions across the web and social media.
- BuzzSumo: This tool helps you to identify content related to your industry and track your brand mentions.
- Google Alerts: This free tool allows you to set up alerts for your brand name, and receive notifications whenever your brand is mentioned online.
Once you have identified unlinked brand mentions, the next step is to check if the mention contains a link to your SaaS website.
Step 2: Reach Out to the Person Who Mentioned Your Brand
| Tip | Description |
|---|---|
| Be polite and friendly in your email or message | Keep your tone polite and friendly when reaching out to someone who mentioned your brand. This will increase the chances of them responding positively to your request. |
| Explain the value of linking back to your SaaS website for their audience | Help the person who mentioned your brand understand the value of linking back to your website for their audience. Explain how your website can provide additional resources or information that can benefit their audience. |
| Offer to provide additional resources or information to make it easier for them to link back to your website | Offer to provide additional resources or information that can make it easier for the person who mentioned your brand to link back to your website. This can include guest posts, infographics, or other types of content that they can easily embed on their website. |
| Provide clear instructions on how they can link back to your website | Provide clear instructions on how the person who mentioned your brand can link back to your website. This can include the specific page on your website where they can link to, the anchor text to use, or the HTML code they can use to embed a link. |
If the unlinked brand mention doesn't contain a link to your SaaS website, you should reach out to the person who mentioned your brand and request a link. Here are some tips to keep in mind when reaching out:
- Be polite and friendly in your email or message.
- Explain the value of linking back to your SaaS website for their audience.
- Offer to provide additional resources or information to make it easier for them to link back to your website.
- Provide clear instructions on how they can link back to your website.
Step 3: Incentivize with Affiliate Links
Sometimes, the person who mentioned your brand may intentionally leave the mention unlinked. In such a scenario, you can offer them an affiliate link as an incentive to provide a backlink. Here's how you can do it:
- Create an affiliate program for your SaaS business.
- Offer a commission or other incentive to people who provide backlinks to your website.
- Reach out to the person who mentioned your brand and explain the benefits of joining your affiliate program.
- Provide clear instructions on how they can sign up for your affiliate program and create a backlink to your SaaS website.
Examples of Converting Unlinked Brand Mentions into Backlinks
Here are some examples of SaaS companies that have successfully implemented this strategy:
- HubSpot: HubSpot used the Mention tool to monitor their brand mentions and identified unlinked brand mentions. They reached out to the people who mentioned their brand and requested a link. As a result, they received several backlinks to their website.
- Buffer: Buffer used BuzzSumo to identify unlinked brand mentions and reached out to the people who mentioned their brand. They offered to write a guest post or provide additional resources to make it easier for them to link back to Buffer's website.
- ConvertKit: ConvertKit created an affiliate program and offered a commission to people who provided backlinks to their website. They reached out to people who mentioned their brand and explained the benefits of joining their affiliate program. As a result, they received several backlinks to their website.
Converting unlinked brand mentions into backlinks for your SaaS website is a powerful way to increase your website traffic and reach potential customers. By using tools like Mention or BuzzSumo to identify unlinked brand mentions, reaching out to the person who mentioned your brand, and incentivizing them with affiliate links, you can easily implement this strategy for your SaaS business.